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Grocery Market Share Ireland - Grocery market slides back into decline



Grocery Market Share Ireland - Grocery market slides back into decline

Market in decline for first time in over 12 months

The latest grocery market figures from Kantar Worldpanel in Ireland, published today for the 12 weeks ending 4 September 2011, show the market in value decline for the first time since August 2010.

The latest data shows that the grocery market has fallen in value by 0.5% when compared to the same period last year. Price inflation has also fallen from 4.4% last period to 2.5%.

David Berry, Commercial Director at Kantar Worldpanel, explains: “One of the most notable trends emerging this month is a clear gap between the performance of the multiple retailers and the convenience & specialist channels. Each of the major retailers have placed further emphasis on the value they offer in store and this, combined with a ‘Back To School’ push, has succeeded in switching sales away from smaller outlets.”

Tesco continues to cement its position as market leader, growing ahead of the market and maintaining a five share point lead over Dunnes Stores. Aldi & Lidl persist in making significant inroads into the market with growth of 25% and 7% respectively.

David Berry continues: “Aldi’s strong growth derives from being the only retailer to perform positively in all areas – it has more customers and these customers are shopping more often and spending more each visit. Aldi recently announced its intention to open six new outlets before the end of the year meaning that this trend is likely to continue, as more shoppers become within reach of an Aldi store.”

An update on inflation

Grocery inflation is at 2.5% for the 12 week ending period 4 September 2011, down from 4.4% in the previous period.

*This figure is based on over 75,000 identical products compared year-on-year in the proportions purchased by Irish shoppers and therefore represents the most authoritative figure currently available. It is a ‘pure’ inflation measure in that shopping behaviour is held constant between the two comparison periods – shoppers are likely to achieve a lower personal inflation rate if they trade down or seek out more offers.

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