Introducing The Modern Man

The Modern Man video and infographic was created to provide an understanding of what he looks like and how he has changed over the past years.

By combining data from four* Kantar Worldpanel services, we were able to provide a view on his complete lifestyle – from his personal care use, styling and fashion choices, and alcohol consumption, to his needs, motivations and priorities.

The infographic highlights both the need to stay on top of ever-changing consumer trends as well as the collaborative capabilities of Kantar Worldpanel services.

Download the infographic to see the full picture!

*Personal Care usage panel, Fashion panel, Lifestyle panel and Alcovision panel