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Kantar Worldpanel in 100 Best Companies to Work For



Kantar Worldpanel in 100 Best Companies to Work For

Leading market research agency, Kantar Worldpanel, is celebrating its listing on the prestigious Sunday Times Best Companies to Work For, for a second year running.

The company, which specialises in consumer insights and has the largest continuous panel in Great Britain, was listed 80th - rising 19 places since its first inclusion in 2011.

Tim Kidd, managing director at Kantar Worldpanel UK, Ireland and USA, comments: “This recognition is a great achievement. It reflects the exceptionally positive engagement of our employees and also helps in our ambition to be a ‘go to’ employer.

“The wider economy remains challenging and now, more than ever, providers of market research and insight need to deliver high quality consultancy expertise to clients. We can only do this is by attracting and retaining the best people and creating an environment in which they can flourish.

“Our industry is no longer just about providing the data. Clients need analysis, interpretation and strategic guidance to help them grow their business. This requires good people. We have been working hard to make our company a place people really want to work and we’re pleased to see we’re succeeding.

“It is rewarding to be one of a very small group of market research agencies included in the list. Given that we are – or should be – a fundamentally people-driven industry we need to continue to do more to make sure market research is an attractive career. Being classed as one of the best places to work is a real boost.”

Key to Kantar Worldpanel’s success in this year’s list was the level of trust it places in its employees to make the right decisions for clients and the business as a whole – something extremely valued by its employees. Areas in which Kantar Worldpanel also scored highly were its rewards for merit and good performance and the training and support it provides to employees throughout their careers

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Fraser McKevitt

Head of Retail and Consumer Insight


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