New Kantar Brexit whitepaper
For FMCG suppliers, retailers and consumers alike, no issue is more top-of-mind than the impending Brexit deadline currently scheduled for 29 March 2019.
Across the grocery retail sector, the imminent impact upon supply chains, on-shelf availability, pricing and shopper sentiment is still largely unknown, highly dependent on the shape Britain’s final exit from the EU will take.
With this in mind, Kantar Worldpanel and Kantar Consulting have joined forces to produce a comprehensive analysis of how Brexit might affect the UK grocery industry and shoppers. Using Kantar Consulting’s expert analysis combined with the behavioural insights of Kantar Worldpanel, our whitepaper explores the different measures retailers and suppliers are taking to prepare for Brexit.