Out of home: Ingredients for sustained growth
98% of the public made an out of home purchase over the course of the year.
Brits love eating out. In 2017 we spent £49 billion on food and drink bought and consumed out of the home, and 98% of the public made an out of home purchase over the course of the year.
Finding new shoppers will be a significant driver for growth for individual brands in the sector.
With consumers’ disposable incomes being squeezed, the brands that come out on top in this highly discretionary market will be those best able to understand and respond to customers’ needs. Understanding why consumers choose certain foods, in specific locations, at certain times will be the key to unlocking growth.
Our latest UK Thoughts On paper “Out of home: Ingredients for Sustained Growth”, uncovers how brands can tap into the opportunities in this growing sector.
Download a copy of the paper today, and for more information about how you can find growth through understanding and fulfilling shopper needs, get in touch.
For the global view, our “Out of Home, Out of Mind?” report gives a comparative read of the out of home market across Brazil, China, France, Indonesia, Mexico, Portugal, Spain, Thailand and the UK.