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Post-Christmas boost for beef volumes and shellfish



The latest Meat, Fish and Poultry (MFP) figures from Kantar Worldpanel, published today for the 12 weeks ending 1st February 2015, show that Beef has seen a post-Christmas boost and Shellfish continue to drive value in Chilled Fish.

Nathan Ward, Strategic Insight Director for MFP at Kantar Worldpanel explains: “Fresh Primary Meat and Poultry as a whole has seen static volumes on last year, halting the recent decline. Beef continues its strong performance into 2015, driven by deeper promotions. Chicken has seen a slight return to volume growth, but continues to show a decline in value which is indicative of increasing levels of promotions.

“Burgers & Grills are keeping the Fresh Processed Meat & Poultry relatively buoyant with improved value and volume performance post-Christmas. Increased promotions, albeit it at shallower level, have helped here.

“Chilled Fish had another strong period, driven by the performance of more premium products such as lobster and prawns within Shellfish which are driving significant value ahead of volume. Natural Fish continues to perform well driven by double digit Salmon and Cod growth.“

The next announcement of the MFP figures from Kantar Worldpanel will be on 12th March 2015.

Meat Fish Poultry Update 12.02.2015

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Nathan Ward

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