Scottish Brand Footprint 2018 - out now
The Brand Footprint ranking reveals how consumers in Scotland and Great Britain are buying FMCG brands.
The Scottish Brand Footprint 2018 ranking reveals how consumers in Scotland and Great Britain are buying FMCG brands, as well as highlighting the opportunities that remain for brands to find new shoppers.
Manufacturers in Scotland have dealt with a level of uncertainty during 2018 that will be remembered as challenging. The cloud of Brexit, new legislation around alcohol and sugar, an increasingly unhealthy population, commodity price increases, and a changing retail structure have not made business easy.
While Scottish consumers have always been more loyal to brands than the rest of the UK, things are changing. Branded sales are worth £5.4 billion in Scotland, just outselling own label lines. Brands grew by 2.3% in value, and added an extra £123m to Scotland’s grocery baskets over the last 12 months. However, own label is growing faster, highlighting the need for brands to continue to offer quality and true value.
Download your copy today to find out which brands Scottish shoppers are choosing to buy, and why.