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Shopper behaviour beyond the stereotypes



Shopper behaviour beyond the stereotypes

Demography is big news: whether it’s the eating habits of millennials, the benefits of being a baby boomer or the strain an ageing population places on the NHS, a glance at any newspaper’s headlines makes clear that demographics are more relevant than ever.

Our latest Thoughts On paper looks at how brands, manufacturers and retailers can harness the power of demography to:

• create richer segmentations
• understand how the needs, means and attitudes of consumers influence behaviour
• use this information to better target different groups of buyers or prospective buyers

You can download the full report by clicking on the button to the right. For access to our full insights library, including previous Thoughts On papers click here.

Download the report (PDF).

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