Thoughts On: The Irish Family
The Irish Family is changing.
The average number of children in a household has declined steadily to just 1.38, and the days of the stereotypically large Irish family are fading fast. They’re also shopping differently; families are making 23 more shopping trips a year than they were five years ago and are increasingly seeking refuge behind a laptop screen – spending an incredible €107 million on online grocery shopping over the past year.
Understanding how this changing family unit shops, how they eat and their attitudes to food and drink is vital for brands and retailers alike.
In our latest paper, Thoughts On: The Irish Family, we delve into how brands and retailers can take advantage of the significant spend by families.
Visit our publications page to download a copy of the report.
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Commercial Director, Kantar Worldpanel Ireland
- Send a messageDavid Berry