Kantar Worldpanel - www.kantarworldpanel.com

Kerry Corke

After 20 years in the Research industry and the last 10 years at Kantar Worldpanel working in the UK and then US business, Kerry Corke leads the charge to ensure the industry understands how consumers respond to advertising. With more and more emphasis for brands in making every dollar work efficiently – it’s important to remember that advertising targets people, targets buyers – and it’s fascinating how it impacts their purchasing behaviour.

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Kerry Corke

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