Cecilia has more than 20 years of experience in market research, including several local and regional leadership positions in Latin America.
Cecilia began her career in the commercial area of CCR Latam Group when she was still a Bachelor in Marketing student
After 9 years in CCR she joined Kantar Worldpanel (LatinPanel, at that time) as Country Manager of Argentina.
In 2009 she achieved her first regional role as Managing Director of Cono Sur, in charge of operations in Argentina, Chile, Bolivia and Peru. During this period, Cecilia successfully lead the implementation of internal projects - both operational and commercial - and stood out for her interaction with regional clients, becoming a Senior Sponsor of Unilever in Latam. Thanks to her expertise and her client-focused perspective, in 2015 Cecilia was appointed director of a new department: Clients & New Business Latam. In this role, which she still performs, Cecilia leads the interaction in Latam of a group of global clients which includes Unilever, Coca Cola, Natura, SCJ, P & G, Clorox and Tetrapak, among others.Related stories: