An integrated view of Philippine FMCG market in 2018
During the first quarter of 2018, the Philippine economy sustained improvement at 6.8%, which is the highest growth achieved versus the same period before, and it is mainly driven by the services and industry sectors.
In-home FMCG sales are still stable, but slightly picking up in this last quarter. Basket size remains to increase, but at a slower rate than last year, while there is a higher in-home spending for FMCG with the implementation of the TRAIN Law. Significant growth is seen in South Luzon, where heavier baskets and more trips are evident. In terms of channels, traditional trade remains to be the key channel, but is outpaced by faster growth of convenience stores.
Filipino homes continue to upsize primarily in the beverage category such as powdered tea, coffee, and chocolate. Upsizers are concentrated in VisMin, among Class DE, and homes with kids and teens.
Find out what drove these trends in the Philippines by downloading the report through the link on the right.