Kantar Worldpanel -

Philippines FMCG Monitor: Q4 2017



An integrated view of Philippine FMCG market

An integrated view of Philippine FMCG market

The Philippine economy grew at 6.7%, exceeding the projected growth figure at 6.4%, on account of the strong performance in the services and industry sectors.

In-home FMCG sales stabilized in 2017 - coming from an aggressive growth during the 2016 national elections. Despite that, basket size of Filipinos continues to grow at 6% as cheaper players and options continue to be the main driver of FMCG volume growth. Notable performance is seen in South Luzon as it shows growth across megasectors. In terms of channels, traditional trade remains to be the key channel  but is outpaced by faster growth of convenience stores.

For the past year, homes are not only becoming more concerned about health and hygiene but are now also becoming more open to expanding their baskets for non-essentials/non-regular items. Find out what drove these trends in the Philippines by downloading the report through the link on the right.

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Des Deocareza
New Business Development Head

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