UK inflation: What it really means for consumers
UK: Our latest Thoughts On paper looks at how consumers counteract rising prices.
Inflation is once again top of the agenda for the industry as after 30 periods of deflation, household spend once again started to rise in early 2017. The increased pressure on manufacturers to control prices and help their customers maintain value perception has already caused disagreements with retailers to spill onto a national stage.
How consumers alter their behaviour in response to rising prices will be crucial, and brands and retailers will need to look beyond headline inflation figures to see the true impact of pricing shifts on shoppers.
Thoughts On: Inflation, uncovers the coping strategies used by consumers to counteract rising prices, how their behaviour changes depending on category, and the role of premiumisation and new product development.
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