Navigating the Consumer Journey
The UK grocery sector is increasingly polarised and growth at both the premium and budget ends of the market is forcing the major supermarkets to compete for an ever-smaller middle ground. Now, more than ever, it’s important for retailers to find new ways to stand out – to provide a point of difference in what is becoming a level playing field. In this context, most retailers understand they must create a destination that shoppers actually enjoy to retain existing and entice new customers. Over the past 18 months, Kantar Worldpanel has been picking the shopper experience lock to find out about people’s experiences while shopping for different categories. Our views about this key issue for retailers have been included in the “Navigating the Consumer Journey” report that can be download from the link in the right column. Enjoy your read!