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Asia Consumer Insight Q2 2013



Asia Consumer Insights Q2 2013

Asia Consumer Insights Q2 2013

Kantar Worldpanel is in weekly contact with your consumers across 10 countries in Asia. With this report, we follow trends, compiling market information and latest movements quarterly and provide an integrated view of Asian region as well as the focus on each individual market. All data in this edition runs up to Quarter 2 2013 and is sourced from Worldpanel network across Asia.

Key findings:

#Slowdown Although still growing, FMCG faces a slowdown in most countries
#FromHyperToMini Hypermarkets have lost share in past two years in Taiwan, Thailand, Saudi, Malaysia,
Korea where Minimarkets, CVS or e-commerce (Korea) gained ground
#TopRecruiters Dairy categories (yogurts, milk, cheese), ice cream, RTD tea, cereals, deodorant and wet
tissues expanding consumer base across Asia

Get in touch

Corina Fajriyani
Marketing Director, Marketing

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