BFP 2021: Sasa's Recipe to Get Close to Consumers

How do you shift an attribute that has been patched into your brand for a long time?

Our Account Manager, Ratu Zahra, talked with Albert Dinata, Marketing Director from PT Sasa Inti about how Sasa harnesses its closeness to their consumers and beyond by shifting their brand's perception (and other interesting strategies).

Listen to the episode here.