Consumer Behaviour to Maximize Media Investment
To understand the actual media habit of FMCG buyers is as critical as the target users of our brand.
Media landscape in Indonesia has changed. If we go back to 10 years ago, most marketers used TV, Print, and Billboards to reach their consumer. But now we all agree that the internet has made significant change to our lives. Nevertheless, almost all FMCG buyers are exposed to TV and it remains the best channel to get wider reach. Some questions being asked by the media spenders are what media that appealing to our target consumer? Which one is best to use - print, TV, or digital? Is digital media effective to reach our rural consumer?
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