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FMCG Monitor: April 2020 - In Home Consumption



FMCG Monitor: April 2020 - In Home Consumption

With Indonesians being advised to stay at home as part of restrictive measures to contain the spread of COVID-19, we are adapting and making changes to our usual day-to-day routines. How are these changes affecting consumers’ purchase behaviors?

In this special edition of FMCG Monitor, we will take a look how at consumers’ behaviors in the past month, while also looking at how it is reflected on the yearly trend.

Some highlights in this issue:

  • The impact of the government’s restrictive measures was reflecting on market condition. The economic outlook was softened, reflected by the inflation rate and consumer confidence index level
  • FMCG’s performance was still growing, as people increased their shopping occasion in early of Ramadan
  • Dairy and food segments were benefiting the most during #StayAtHome, due to rise of snacking and cooking at home
  • Being advised to stay home makes nearby channels such as minimarket and traditional trade are more preferable.

Get in touch

Corina Fajriyani
Marketing Director

Download the report hereDownload the report here


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