FMCG Monitor: April 2020 - In Home Consumption
With Indonesians being advised to stay at home as part of restrictive measures to contain the spread of COVID-19, we are adapting and making changes to our usual day-to-day routines. How are these changes affecting consumers’ purchase behaviors?
In this special edition of FMCG Monitor, we will take a look how at consumers’ behaviors in the past month, while also looking at how it is reflected on the yearly trend.
Some highlights in this issue:
- The impact of the government’s restrictive measures was reflecting on market condition. The economic outlook was softened, reflected by the inflation rate and consumer confidence index level
- FMCG’s performance was still growing, as people increased their shopping occasion in early of Ramadan
- Dairy and food segments were benefiting the most during #StayAtHome, due to rise of snacking and cooking at home
- Being advised to stay home makes nearby channels such as minimarket and traditional trade are more preferable.