FMCG Monitor Q1 2019
Kantar Worldpanel is continuously in contact with your consumers on a weekly basis and across the country. Through our FMCG Monitor we provide an integrated overview of the Indonesian FMCG market and its evolution across sectors and highlights of the latest trends.
Some highlights in this issue :
- Household consumption shows stable growth for Q1 2019 where FMCG performance is also showing similar condition with shoppers started expanding their basket size
- Expanding basket size is seen across categories. Upper and middle income households are increasing their spends in each shopping trip at the expense of reducing their number of shopping trips.
- General Trade remains most important touchpoint for shoppers while omni-channel buyers are growing and purchasing more frequently, especially in minimarkets.
- FMCG and fresh food remain as the main spending allocation across consumer cohort. Increased importance of FMCG spending happened among mid to lower SES