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FMCG Monitor Q1 2019



FMCG Monitor Q1 2019

Kantar Worldpanel is continuously in contact with your consumers on a weekly basis and across the country. Through our FMCG Monitor we provide an integrated overvi­­­ew of the Indonesian FMCG market and its evolution across sectors and highlights of the latest trends.

Some highlights in this issue :

  • Household consumption shows stable growth for Q1 2019 where FMCG performance is also showing similar condition with shoppers started expanding their basket size
  • Expanding basket size is seen across categories. Upper and middle income households are increasing their spends in each shopping trip at the expense of reducing their number of shopping trips.
  • General Trade remains most important touchpoint for shoppers while omni-channel buyers are growing and purchasing more frequently, especially in minimarkets.
  • FMCG and fresh food remain as the main spending allocation across consumer cohort. Increased importance of FMCG spending happened among mid to lower SES

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Fanny Murhayati

Marketing Director


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Get in touch

Corina Fajriyani
Marketing Director

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