FMCG Monitor Q2 2019
Kantar Worldpanel is continuously in contact with your consumers on a weekly basis and across the country. Through our FMCG Monitor we provide an integrated overview of the Indonesian FMCG market and its evolution across sectors and highlights of the latest trends.
Some highlights in this issue :
FMCG shows higher spending & expanding basket size despite less number of shopping trips. Better festive uplift this year also contributed to the growth.
Higher affluent consumers are driving the FMCG growth, due to increase in spend per trip even though number of shopping trips are declining.
Basket size expansion is seen mainly in the Home care & Beverages segments.
Online has grown tremendously in terms of buyer base as shoppers choose to shop through this channel more often.