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FMCG Monitor Q2 2019



FMCG Monitor Q2 2019

Kantar Worldpanel is continuously in contact with your consumers on a weekly basis and across the country. Through our FMCG Monitor we provide an integrated overvi­­­ew of the Indonesian FMCG market and its evolution across sectors and highlights of the latest trends.

Some highlights in this issue :

  • FMCG shows higher spending & expanding basket size despite less number of shopping trips. Better festive uplift this year also contributed to the growth.

  • Higher affluent consumers are driving the FMCG growth, due to increase in spend per trip even though number of shopping trips are declining.

  • Basket size expansion is seen mainly in the Home care & Beverages segments.

  • Online has grown tremendously in terms of buyer base as shoppers choose to shop through this channel more often.

Get in touch

Fanny Murhayati

Marketing Director


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Get in touch

Corina Fajriyani
Marketing Director

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