News Centre
Kantar Worldpanel - www.kantarworldpanel.com
Thought Leaderships

FMCG Monitor Q2 2019

05/08/2019

Share

FMCG Monitor Q2 2019

Kantar Worldpanel is continuously in contact with your consumers on a weekly basis and across the country. Through our FMCG Monitor we provide an integrated overvi­­­ew of the Indonesian FMCG market and its evolution across sectors and highlights of the latest trends.

Some highlights in this issue :

  • FMCG shows higher spending & expanding basket size despite less number of shopping trips. Better festive uplift this year also contributed to the growth.

  • Higher affluent consumers are driving the FMCG growth, due to increase in spend per trip even though number of shopping trips are declining.

  • Basket size expansion is seen mainly in the Home care & Beverages segments.

  • Online has grown tremendously in terms of buyer base as shoppers choose to shop through this channel more often.

Get in touch

Fanny Murhayati

Marketing Director

 

Contact the author

Get in touch

Corina Fajriyani
Marketing Director

Download the report here!Download the report here!

Newsletter

Print this page

Follow us
Newsletter
Twitter
LinkedIn