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FMCG Monitor Q3 2019



FMCG Monitor Q3 2019

Kantar Worldpanel is continuously in contact with your consumers on a weekly basis and across the country. Through our FMCG Monitor we provide an integrated overvi­­­ew of the Indonesian FMCG market and its evolution across sectors and highlights of the latest trends.

Some highlights in this issue :

  • Indonesia's annual economic growth eased to its weakest pace as investment, household consumption & government spending all rose at a slower pace.

  • Shoppers have started rationalizing their FMCG spending following a recovery of shopping trips while shrinking their basket size post festive period.

  • Frequency remains the biggest challenge across consumers looking at YOY performance, and price rather influenced higher spend per purchase occasions.

  • Availability in proximity channels remain critical across FMCG categories. Minimarket is growing in importance, yet GT still contributes the most.

Get in touch

Venu Madhav

General Manager


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Get in touch

Corina Fajriyani
Marketing Director

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