FMCG Monitor Q3 2019
Kantar Worldpanel is continuously in contact with your consumers on a weekly basis and across the country. Through our FMCG Monitor we provide an integrated overview of the Indonesian FMCG market and its evolution across sectors and highlights of the latest trends.
Some highlights in this issue :
Indonesia's annual economic growth eased to its weakest pace as investment, household consumption & government spending all rose at a slower pace.
Shoppers have started rationalizing their FMCG spending following a recovery of shopping trips while shrinking their basket size post festive period.
Frequency remains the biggest challenge across consumers looking at YOY performance, and price rather influenced higher spend per purchase occasions.
Availability in proximity channels remain critical across FMCG categories. Minimarket is growing in importance, yet GT still contributes the most.