FMCG Monitor Q4 2019
Kantar Worldpanel is continuously in contact with your consumers on a weekly basis and across the country. Through our FMCG Monitor we provide an integrated overview of the Indonesian FMCG market and its evolution across sectors and highlights of the latest trends.
Some highlights in this issue :
Indonesia's annual economic growth eased and was at its weakest pace, as investment, household consumption & government spending all grew at a slower pace.
Consumers are spending more during their shopping trip and it is more pronounced among upper class consumers, indicating purchase for bigger packs.
Across categories showed positive performance from higher purchase trip, especially Home Care category, while Beverages is driven by higher consumption of affordable categories.
Momentum for minimarket in driving more values and traffic, resulting in less shopping trips in other channels.