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FMCG Monitor Q4 2019



FMCG Monitor Q4 2019

Kantar Worldpanel is continuously in contact with your consumers on a weekly basis and across the country. Through our FMCG Monitor we provide an integrated overvi­­­ew of the Indonesian FMCG market and its evolution across sectors and highlights of the latest trends.

Some highlights in this issue :

  • Indonesia's annual economic growth eased and was at its weakest pace, as investment, household consumption & government spending all grew at a slower pace.

  • Consumers are spending more during their shopping trip and it is more pronounced among upper class consumers, indicating purchase for bigger packs.

  • Across categories showed positive performance from higher purchase trip, especially Home Care category, while Beverages is driven by higher consumption of affordable categories.

  • Momentum for minimarket in driving more values and traffic, resulting in less shopping trips in other channels.

Get in touch

Venu Madhav

General Manager


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Get in touch

Corina Fajriyani
Marketing Director

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