Indonesia OOH Barometer: Return to the Great Outdoors

Through our weekly tracked panels, we measure the purchase and consumption of food and beverages outside the home across Indonesia’s urban area. We track more than 20 FMCG categories based on a continuous sample to understand on-the-go consumption. We also capture demographic information about the end consumer in our tracking panels and so we can provide you with an integrated view of both the in-home and out-of-home food and drink markets.

In this report, we delve into the sector of Beverages, including Dairy and Non-Dairy products.

The impulse purchase of Beverages sector is significantly influenced by the level of mobility. Now that consumers are gaining back their activities outside of their home, there opportunies raising up for brands to leverage.

Some key highlights of the issue:

• Impulse purchase has grown continuously over the past three years, particularly in Sumatra.
• Recent improvements in shopper recruitment and growth have been seen in both RTD dairy and non-dairy beverages.
• The core buyers of RTD dairy are kids aged 10 and below while the older groups dominate the non-dairy segment