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Leveraging the Momentum of Out-of-Home Purchases

09/12/2019

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Leveraging the Momentum of Out-of-Home Purchases

Nowadays, global consumers including Indonesia are having busier lifestyles. More disposable income as well as higher aspirations are powering Indonesian consumers. This also drives consumers to shift their snacking and drinking habits to become outside of home instead of in home. The growth of Out of Home (OOH) market is mainly fueled by this change in consumer behavior. 

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Venu Madhav

General Manager

 

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Fanny Murhayati
Marketing Director

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