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The Future of E-commerce in FMCG 2017



The Future of E-commerce in FMCG 2017

E-commerce now accounts for 4.6% of all FMCG sales. Whilst the e-commerce channel is growing by 30%, the overall global FMCG market is sluggish, increasing just 1.3%. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

In this edition, we have paid significant attention to what accelerates e-commerce and how to jump to the next stage:

  • Hotspots of growth: the countries, megacities, categories and shoppers where e-commerce is expanding quickly.
  • A deep dive into Alibaba and Amazon.
  • How technology disrupts the market with the emergence of virtual reality.
Explore more on Kantar Worldpanel's Future of E-Commerce in FMCG 2017 global report!

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Corina Fajriyani

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