The Future of E-commerce in FMCG 2017
E-commerce now accounts for 4.6% of all FMCG sales. Whilst the e-commerce channel is growing by 30%, the overall global FMCG market is sluggish, increasing just 1.3%. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.
In this edition, we have paid significant attention to what accelerates e-commerce and how to jump to the next stage:
- Hotspots of growth: the countries, megacities, categories and shoppers where e-commerce is expanding quickly.
- A deep dive into Alibaba and Amazon.
- How technology disrupts the market with the emergence of virtual reality.
Explore more on Kantar Worldpanel's Future of E-Commerce in FMCG 2017 global report!
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