Kantar Worldpanel - www.kantarworldpanel.com

The Future of E-commerce in FMCG 2017

21/11/2017

E-commerce now accounts for 4.6% of all FMCG sales. Whilst the e-commerce channel is growing by 30%, the overall global FMCG market is sluggish, increasing just 1.3%. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

In this edition, we have paid significant attention to what accelerates e-commerce and how to jump to the next stage:

  • Hotspots of growth: the countries, megacities, categories and shoppers where e-commerce is expanding quickly.
  • A deep dive into Alibaba and Amazon.
  • How technology disrupts the market with the emergence of virtual reality.
Explore more on Kantar Worldpanel's Future of E-Commerce in FMCG 2017 global report!
The Future of E-commerce in FMCG 2017

Download the report hereDownload the report here

Follow us
Newsletter
Twitter
LinkedIn

Our website uses cookies to improve the user experience.
By continuing to use this site you agree to our use of cookies. [Cookies policy]