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Consumer Insight Emerging Market Q3 2013



Consumer Insights Emerging Market Q3 2013

Consumer Insights Emerging Market Q3 2013

Kantar Worldpanel is in weekly contact with your consumers across 20 different emerging markets from Asia to Latin America. With this report, we follow trends, compiling market information and latest movements quarterly and provide an integrated view of emerging markets as a whole as well as the focus on each individual market.

Key findings in Asia

#HighIncomeWarning Affluent shoppers are the ones driving the slowdown of FMCG growth. This trend is seen in Korea, Thailand, Philippines and Saudi Arabia.
#HealthyBeverages Functional drinks, RTD tea, 100% Fruit Juice, Sports Drink, Bird Nest…you name it. All healthy beverages with strong growth in the region
#NearbyOffline outlets outgrow Hypermarkets. Minimarkets and Convenience stores are the emerging channels (Vietnam, Thailand, Taiwan, Korea)

In Latin America

#SlowGrowth A weak external demand reduces the growth in the region reaching 2.25% GDP growth YTD Oct., the lowest rate in 4 years
#ExchangeRates LatAm under influence of global financial market volatility, responded to it by controlling exchange rate volatility.
#LessFood Foods Basket the most affected in the region with the lowest growth mainly in Colombia and Mexico


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Fanny Murhayati

Marketing Director


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Corina Fajriyani

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