FMCG MONITOR SEPTEMBER 2013
Indonesia’s Inflation slows to 8.40% in September, that was down from the 8.79% increase in August.
FMCG Monitor is a monthly report published by Kantar Worldpanel, with the goal to provide a brief overview of Indonesia FMCG market and its evolution across sectors and channels as well as the most updated highlights.
Each FMCG Monitor will take you through market updates on:
- Key economic indicators
- FMCG growth movements (total & by sectors)
- Retailer snapshot
- Hot categories
Some highlights in this issue :
- Indonesia’s Inflation slows to 8.40% in September, that was down from the 8.79% increase in August. Indonesia’s inflation slowed last month as pressure eased on prices for food, transportation, communications and financial services after the Idul Fitri holiday. During Ramadan and Idul Fitri, Indonesians usually consume more food and travel more, pushing up prices.
Indonesia FMCG display a slow-down in Q3 13 and now it is deteriorating with negative volume growth (in packs) as the price per pack is increasing due to inflation effect. However, despite the decline in total market, personal care segment still leading in both Urban and Rural with two digits growth year on year.
RTD Tea is the hottest category in Urban. Urban consumption of RTD Tea surges up by +14% in terms of average volume bought by the households. Moreover, thanks to the additional buyers of 3 million households in Q3 2013. These could lift the total spending into 42% incremental in the same quarter versus year ago.
Minimarket is the top performer in both Urban and Rural. Despite of the government policy that restrict the new store opening of minimarket, this retailer has the biggest share in modern trade and growing significantly on both Urban and Rural.
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Marketing Director, Marketing
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