Leveraging the Out-of-Home Moments
The Urban Indonesian consumers’ lifestyle is changing significantly.
This evolving lifestyle has made a significant change on the way people spend their money, especially on Ready to Eat (RTE) and Ready to Drink (RTD) products. Over the years out-of-home market has became much bigger compared to in-home market. This year out-of-home consumption contributes to 61% of RTE and RTD market value and is expected to keep increasing. To leverage this trend, manufacturers need to expand and tap into more occasions. The question is, which moment can we own?
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