Spotlight of Indonesia 2017

Amidst stagnation across South East Asia countries, Indonesia still manage to achieve highest FMCG growth. Indonesia remains as promising as ever, with FMCG and fresh food still dominating the household expendirure. However, some consumer’s priorities have changed and brands need to ensure themselves to move forward on the right track.

Through Kantar Worldpanel's Spotlight of Indonesia 2017: Discovering the Hidden Gems report, we will take you through the 6 essential trends to channel in order to win the Indonesian market in the final months of 2017.