Out now: How does that make you feel?
Kantar Worldpanel’s new insight paper - “How does that make you feel?” - published today, uncovers the power of consumer experiences.
Packed with expert views, the report features brand new Worldpanel Plus insight and six practical ways to create stronger connections with consumers through experiences.
Commenting on the launch, Fraser McKevitt, head of retail and consumer insight, said: “While the term “experiential” marketing is not new to many of us, for brands which deal very much in products, the move towards experiences might seem daunting or even a threat. Our new paper is a handy guide for those looking to bring a genuinely impactful experiential element to their brand.”
As well as insight and expert views from Kantar Worldpanel across fashion, entertainment, FMCG, out of home and alcohol, the report features opinions from Kantar Consulting and Kantar TNS experts to give the full picture.