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Malaysia Brand Footprint 2024 Released!

An annual study conducted by Worldpanel by Kantar to measure the brands most chosen by consumers. This comprehensive report covers over 540 brands in Malaysia.

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Asia Brand Footprint 2024

Asia Brand Footprint 2024 covers 11 Asian markets, representing 85% of the region’s GDP, more than 4,500 brands, and examines the 232 billion brand choices made by Asian shoppers in 2023.

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Kantar x Meta Report: Maximise Ad Effectiveness in SEA

Investing in the right media platform to maximise ad-effectiveness.

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Introducing PanelVoice

Uncover the people behind the trends with PanelVoice, our single source survey solution.

Learn more about PanelVoice

Latest News

  • Shopper Digest: Why Being TOM Matters

    Shopper Digest: Why Being TOM Matters

    03/09/2024
    The Key to Keeping Your Brand Top of Mind

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  • Shopper Digest: Promotions in the Current Day and Age

    Shopper Digest: Promotions in the Current Day and Age

    21/08/2024
    Are You Really Doing the Right Thing?

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  • Shopper Digest: More than Meets the Eye

    Shopper Digest: More than Meets the Eye

    07/08/2024
    How Looking Deeper into Penetration Helps Pave the Growth Strategy

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  • Asia: Brand Footprint 2024

    Asia: Brand Footprint 2024

    30/07/2024
    Decoding Brand Choices in Asia

    Read more

  • Shopper Digest: Do all brands get impacted equally?

    Shopper Digest: Do all brands get impacted equally?

    24/07/2024
    Boycotts conflict show inconsistent impacts on brands, driving varied responses.

    Read more

  • Report: Malaysia Brand Footprint 2024

    Report: Malaysia Brand Footprint 2024

    03/07/2024
    Decoding Brand Choices in Malaysia

    Read more