Kantar Worldpanel - www.kantarworldpanel.com

Global WCWD 2024

Decoding wellness and the new consumer health landscape

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Malaysia Brand Footprint 2024 Released!

An annual study conducted by Worldpanel by Kantar to measure the brands most chosen by consumers. This comprehensive report covers over 540 brands in Malaysia.

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Asia Brand Footprint 2024

Asia Brand Footprint 2024 covers 11 Asian markets, representing 85% of the region’s GDP, more than 4,500 brands, and examines the 232 billion brand choices made by Asian shoppers in 2023.

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Kantar x Meta Report: Maximise Ad Effectiveness in SEA

Investing in the right media platform to maximise ad-effectiveness.

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Introducing PanelVoice

Uncover the people behind the trends with PanelVoice, our single source survey solution.

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Latest News

  • Shopper Digest: Boycott – Game over?

    Shopper Digest: Boycott – Game over?

    30/10/2024
    Is there light at the end of the tunnel?

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  • Report: Global WCWD 2024

    Report: Global WCWD 2024

    25/10/2024
    Decoding wellness and the new consumer health landscape

    Read more

  • Shopper Digest: Do Limited Edition Buyers Stick Around

    Shopper Digest: Do Limited Edition Buyers Stick Around

    16/10/2024
    Beyond the hype

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  • Shopper Digest: To Go Big or Go Small?

    Shopper Digest: To Go Big or Go Small?

    02/10/2024
    Malay shoppers are seeking ways to stretch their Ringgit

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  • Shopper Digest: Quality Over Quantity

    Shopper Digest: Quality Over Quantity

    18/09/2024
    The Power of Getting It Right!

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  • Asia Pulse: Q2 2024

    Asia Pulse: Q2 2024

    13/09/2024
    Asia’s FMCG is maintaining its resilience with a stable value growth rate of 3.5%

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