Kantar Worldpanel - www.kantarworldpanel.com

New Report! 2025 East Malaysia FMCG Outlook

Decoding the Drivers Behind Sustained 5% Growth

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New Report: 2025 Peninsular Malaysia FMCG Outlook

Decoding 5% Market Growth Amidst Price Stabilisation

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Report: Boycotts and Behaviour on Malaysia’s FMCG Market

How the BDS Movement is Shaping Malaysia’s FMCG Market

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Global WCWD 2024

Decoding wellness and the new consumer health landscape

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Malaysia Brand Footprint 2024 Released!

An annual study conducted by Worldpanel by Kantar to measure the brands most chosen by consumers. This comprehensive report covers over 540 brands in Malaysia.

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Latest News

  • Shopper Digest: Cracking the Code

    Shopper Digest: Cracking the Code

    07/05/2025

    Not all shoppers are the same — and neither are the places they shop.

    Read more

  • Shopper Digest: How Effective Are Your Campaign Periods

    Shopper Digest: How Effective Are Your Campaign Periods

    23/04/2025

    Measuring What Matters

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  • Report: 2025 East Malaysia FMCG Outlook

    Report: 2025 East Malaysia FMCG Outlook

    17/04/2025

    Decoding the Drivers Behind Sustained 5% Growth

    Read more

  • Asia Pulse: Q4 2024

    Asia Pulse: Q4 2024

    21/03/2025

    Asia's FMCG sector remained resilient, with a steady 2.7% value growth.

    Read more

  • Report: 2025 Peninsular Malaysia FMCG Outlook

    Report: 2025 Peninsular Malaysia FMCG Outlook

    20/03/2025

    Decoding 5% Market Growth Amidst Price Stabilisation

    Read more

  • Report: Boycotts and Behaviour

    Report: Boycotts and Behaviour

    04/02/2025

    How the BDS Movement is Shaping Malaysia’s FMCG Market

    Read more