Malaysia Brand Footprint 2024 Released!
An annual study conducted by Worldpanel by Kantar to measure the brands most chosen by consumers. This comprehensive report covers over 540 brands in Malaysia.
Read the report24/07/2024
Boycotts conflict show inconsistent impacts on brands, driving varied responses.
10/07/2024
A case study about the Hot Beverage category
09/07/2024
Investing in the right media platform to maximise ad-effectiveness.
03/07/2024
Decoding Brand Choices in Malaysia
28/06/2024
Dominate the Market by Decoding Shoppers’ Behaviour
27/06/2024
If opportunity doesn’t knock, build a door.