Kantar Worldpanel -

Solutions to drive growth

We use our consumer panel information to find brands’ growth levers through our complete suite of solutions. Adapting AI and Machine Learning into our solutions to provide prescriptive analytics, moving insights to foresights. These are organized into seven capabilities:

Media. Plan the most effective media allocation and boost the return of your media investment.

Segmentation. Target your most valuable market segments.

Pricing & Promotions. Define the right level for pricing and promotions.

Innovation. Launch successful products.

Consumer & Shopper Attitudes. Uncover the why behind the what.

Shopper & Retail. Optimize the consumer path to purchase.

Demand Forecasting. Forecast future growth potential leveraging on machine learning.

We adapt to your needs.

Get in touch

Cynthia Su
Expert Solutions Director - Kantar, Worldpanel Division Malaysia