Global Report: On Trend: The Evolving Beauty Consumer
Before COVID-19, the Beauty sector was the fastest growing part of the FMCG industry. But the pandemic changed that. Masks went on. Lockdowns came in. And one of the best performing sectors suddenly found itself struggling in the face of people going out less often and using fewer products.
Fortunately, the Beauty sector is on the road to recovery, and we are seeing consumer trends diverge in two distinct directions: simplification and sophistication.
Our latest report On trend: The evolving Beauty consumer takes you through the very latest global purchase and usage trends from the sector including: