17 global FMCG brands in the billionaire club
Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint reportSixteen other brands have been chosen more than one billion times in a year by consumers globally
Key facts
Coca-Cola remains the world’s most chosen brand—for the sixth year running
Colgate ...
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Out of home in UK: ingredients for sustained growth
Brits love eating out. In 2017 we spent £49 billion on food and drink bought and consumed out of the home, and 98% of the public made an out of home purchase over the course of the year.
Finding new shoppers will be a significant driver for growth for individual brands in ...
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Follow the shopper: changing retail landscape in Latam
Shoppers in Latin America are more willing than ever to try new retail formats in their quest to get the most from their grocery budgets. As a result, the channel structure in the region is changing rapidly.Understanding the emerging channels, and having a clear strategy for being where shoppers are, is ...
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SuperValu returns to top spot
The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks ending 22 April 2018, show the Irish grocery market continuing to perform strongly, with overall sales up 3.1% on last year. SuperValu has returned to pole position with a 22.3% share of the market, the first ...
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Seniors in France: an unexpected source of growth
For many years now, brands and retailers have placed an emphasis on Millennials. To such an extent that they are forgetting another category of consumers, who also have great potential: Seniors. Big spenders, wanting to take advantage of their free time, are also steadily increasing in number, since the over 55s ...
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Changing behaviour of Indonesian consumer
Indonesian households are looking beyond the conventional needs and more to the areas that offer them a new experience.
This experience-based spending ia also resulting in consumer lifestyle changes. Continuous exposure on social media in promoting better quality of life has influenced consumer behavior, including their purchase behavior. As a direct impact ...
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Online sales of entertainment reach record share in UK
The latest data on the physical entertainment market from Kantar Worldpanel, published today for the 12 weeks to 8 April 2018, reveals that online sales have reached a record share, now accounting for 42% of physical music, gaming and video purchases.
James Foti, consumer specialist at Kantar Worldpanel, comments, “Overall, physical entertainment ...
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