Changing behaviour of Indonesian consumer
Indonesian households are looking beyond the conventional needs and more to the areas that offer them a new experience.
This experience-based spending ia also resulting in consumer lifestyle changes. Continuous exposure on social media in promoting better quality of life has influenced consumer behavior, including their purchase behavior. As a direct impact of seeking the experiences outside FMCG, one sees that FMCG is getting penalized by lower allocation of spends. What are the components which shape the new behaviour of Indonesian consumer? What should FMCG players do in order to achieve the absolute relevancy to Indonesian consumer?
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