Global Report: Winning Omnichannel 2022
At the start of 2021, we knew that the extraordinary growth observed in 2020 was an effect of the restrictions on movement around the globe and not a trend.
By the end of the year we saw a slowdown in global value growth to just +2.1%, a similar growth rate we experienced pre-COVID. Whilst we also observed the continued steady growth of ecommerce globally but signs of stagnation in Western Europe.
In 2022 with rising inflation and the war in the heart of Europe, understanding these impacts on shopping behaviour and the retail structure is critical to shape effective strategies going forward.
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Marketing Manager - Kantar, Worldpanel Division Thailand and Malaysia
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