Kantar Worldpanel - www.kantarworldpanel.com


Order your copy of the Brand Footprint report 2017 and discover which are this year the most chosen consumer brands throughout the world.

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2016 Best Companies to Work For® in Greater China

Kantar Worldpanel China and Taiwan awarded as 2016 Best Companies to Work For® in Greater China for 2 consecutive year. The award is a recognition to our company for creating a great work experience based on outstanding policies and cultural practices. It also recognizes our business for our stimulating approach to engaging and inspiring our employees!

The Future of E-commerce in FMCG - 2016 Edition

While the industry as a whole is relatively flat – growing just 1.6% in June 2016 and forecast to slow further to 1.2 per cent in 2017 – grocery e-commerce has a value growth of 15% on the previous year. It now accounts for 4.4% of all packaged goods sales generating around $48bn in 2016.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Latest News

  • Why Does My Category Sales Keep Falling?

    Why Does My Category Sales Keep Falling?

    We help you quantify the key elements of sales declining and win back customers!

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  • Is EC the only way to win for FMCG in Asia?

    Is EC  the only way to  win for FMCG  in Asia?

    What other growth avenues are worth exploring and which retail trends will drive the future?

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  • 17Q2 FMCG Consumer Insights

    17Q2 FMCG Consumer Insights

    Growth in FMCG market in Asia slightly declined to 3.0% year-on-year in Q2, compared to 3.4% in Q1.

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  • How to Make a Breakthrough on Sales Performance?

    How to Make a Breakthrough  on Sales Performance?

    Finding out the key communication channels& product image in different stages

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  • 17Q2 Taiwan FMCG Monitor

    17Q2 Taiwan FMCG Monitor

    The FMCG market of Taiwan maintained 6% of growth rate for two consecutive quarters.

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  • Looking for White Space? What's Worth Investing?

    Looking for White Space? What's Worth Investing?

    Comprehend All Category Trend of the Specific Market in Taiwan!

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In the media

  • 29/06/2016 - Taipei Times

    I-Mei tops consumer goods brand list

    “I-Mei’s commitment to upholding product quality has earned it the trust of local households throughout successive food safety scandals in recent years, leading to its top ranking,” Kantar general manager Yvonne Wang (王曉娟) told a news conference.

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  • 29/10/2015 - Distribution News

    The Rising Asia Brand Power

    Consumption is cooling, but local brands are growing at twice the rate of global brands. What are their key factors?

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  • 28/09/2015 - Apple Daily

    Slumped Economy! Consumer Purchase Rate Fell 4%

    How does consumers' purchase behavior change in the slumped economy? What are the categories fall the most?

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  • 22/09/2015 - Distribution News

    【KWP INSIGHT COLUMN】CVS Strives to Win the Traffic, a Win-win Situation to Brand?

    The traffic in the most recent year declined at double-digits compared to last year.
    What are the causes of the branded package foods decline in CVS? Any growth opportunity in the future for brand manufactures?

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  • 24/08/2015 - Distribution News

    【KWP INSIGHT COLUMN】Leading Personal Care Brands are Losing Ground to Emerging Brands

    How does the leading brands break out of the distinctive rising brands' encirclement and win back consumers' heart?

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  • 25/06/2015 - Distribution News

    【KWP INSIGHT COLUMN】Market After Food Safety Scandals – “Less is More” in Liquid Dairy

    What are the performance, challenge, development, and consumers' "Less is more" idea after the food safety scandals?

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