Kantar Worldpanel - www.kantarworldpanel.com

Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

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2018 Best Companies to Work For® in Greater China

Kantar China and Taiwan awarded as 2018 Best Companies to Work For® in Greater China for 4 consecutive years. The award is a recognition to our company for creating a great work experience based on outstanding policies and cultural practices. It also recognizes our business for our stimulating approach to engaging and inspiring our employees!

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The Dynamic World of E-Commerce in Asia

By 2025, Asia E-Commerce share within the FMCG industry is projected to reach 15% from 7.3% in 2017. What is the reason behind this rapid growth of e-commerce?

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Winning Omnichannel

Finding growth in reinvented retail: discover global FMCG and retail trends, and how brands can drive growth through different channels.

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Asia Brand Footprint 2019 report is out now!

Reveal the most chosen FMCG brands 2019 in Vietnam and other Asian markets.

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Latest News

  • 2020 Taiwan Most Chosen Brand

    09/07/2020
    2020 Taiwan Most Chosen Brand from 1500M Consumer Choices

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  • 2020Q1 Taiwan FMCG Monitor

    2020Q1 Taiwan FMCG Monitor

    24/06/2020
    Macro-economic environment went down during the epidemic.
    However, total FMCG market grew by 4.6%.

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  • Asia Brand Footprint 2020

    Asia Brand Footprint 2020

    18/06/2020
    Get the latest Asia Brand Footprint 2020 report showcasing the most chosen consumer brands.

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  • Living in COVID-19 times

    Living in COVID-19 times

    03/06/2020
    Read our latest whitepaper Living in COVID-19 times Asian consumer/shopper reaction during lock-down

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  • Kantar reveals 2020 Global Brand Footprint Report

    02/06/2020
    Kantar reveals 2020 Global Brand Footprint Report

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  • Brand Footprint: Local vigour beats global resurgence

    Brand Footprint: Local vigour beats global resurgence

    20/05/2020
    Read the findings from Brand Footprint ranking, a global measure of how often brands are chosen.

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In the media

  • 19/09/2019 - Taiwan News

    I-Mei leads Kantar’s Taiwan consumer brand index for the 5th year


    TAIPEI (Taiwan News) – I-Mei Foods Co. (????) came out on top of the Kantar Brand Footprint index for the fifth year running, according to reports on Wednesday (September 18).

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  • 12/06/2019

    Kantar, Worldpanel Division Asia reveals top most chosen FMCG brands across Asia


    TAIPEI, Taiwan, June 12, 2019 /PRNewswire/ -- Asia Brand Footprint reports top FMCG brands ranking in terms of consumer reach points (CRPs)* specifically in 7 Asian markets -- China mainland, Indonesia, Korea, Malaysia, Philippines, Taiwan and Vietnam.

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  • 29/06/2016 - Taipei Times

    I-Mei tops consumer goods brand list


    “I-Mei’s commitment to upholding product quality has earned it the trust of local households throughout successive food safety scandals in recent years, leading to its top ranking,” Kantar general manager Yvonne Wang (王曉娟) told a news conference.

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  • 29/10/2015 - Distribution News

    The Rising Asia Brand Power


    Consumption is cooling, but local brands are growing at twice the rate of global brands. What are their key factors?

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  • 28/09/2015 - Apple Daily

    Slumped Economy! Consumer Purchase Rate Fell 4%


    How does consumers' purchase behavior change in the slumped economy? What are the categories fall the most?

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  • 22/09/2015 - Distribution News

    【KWP INSIGHT COLUMN】CVS Strives to Win the Traffic, a Win-win Situation to Brand?


    The traffic in the most recent year declined at double-digits compared to last year.
    What are the causes of the branded package foods decline in CVS? Any growth opportunity in the future for brand manufactures?

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