Kantar Worldpanel
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2018 Brand Footprint

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by consumers globally.

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2017 Asia Brand Power - Retailer Report

Kantar Worldpanel’s second annual Asia Brand Power is published today, zeroing in on the powerful partners behind Asian brands’ success, responding and tailoring to consumers’ changing needs, driving and reshaping the FMCG market in Asia.

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2017 Best Companies to Work For® in Greater China

Kantar Worldpanel China and Taiwan awarded as 2017 Best Companies to Work For® in Greater China for 3 consecutive year. The award is a recognition to our company for creating a great work experience based on outstanding policies and cultural practices. It also recognizes our business for our stimulating approach to engaging and inspiring our employees!

The Future of E-commerce in FMCG’ 2017 edition

The fourth annual "Future of E-commerce in FMCG" study shows that e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Latest News

  • Report: Finding new shoppers through advertising

    Report: Finding new shoppers through advertising

    18/04/2018
    Advertising can make a campaign’s impact last far beyond its end.

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  • 17Q4 FMCG Consumer Insights

    17Q4 FMCG Consumer Insights

    30/03/2018
    Overall, FMCG in Asia enjoys a stronger growth of 3.9% in 2017, compared to 3.2% in 2016.

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  • 17Q4 Taiwan FMCG Monitor

    17Q4 Taiwan FMCG Monitor

    20/03/2018
    FMCG market of Taiwan maintained moderate momentum of 3.8% growth rate.

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  • Asian brands continue outperforming intl. rivals

    Asian brands continue outperforming intl. rivals

    15/01/2018
    Asia brand power explores how these innovative local retailers reshape Asia FMCG market.

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  • 17Q3 FMCG Consumer Insights

    17Q3 FMCG Consumer Insights

    02/01/2018
    Overall market was stable; Indonesia the best performer among all, followed by India & Taiwan

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  • Best Companies to Work For® in Greater China 2017

    Best Companies to Work For® in Greater China 2017

    12/12/2017
    Greater China awarded as 2017 Best Companies to Work For® in Greater China for 3 consecutive years!

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Featured Content

In the media

  • 29/06/2016 - Taipei Times

    I-Mei tops consumer goods brand list


    “I-Mei’s commitment to upholding product quality has earned it the trust of local households throughout successive food safety scandals in recent years, leading to its top ranking,” Kantar general manager Yvonne Wang (王曉娟) told a news conference.

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  • 29/10/2015 - Distribution News

    The Rising Asia Brand Power


    Consumption is cooling, but local brands are growing at twice the rate of global brands. What are their key factors?

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  • 28/09/2015 - Apple Daily

    Slumped Economy! Consumer Purchase Rate Fell 4%


    How does consumers' purchase behavior change in the slumped economy? What are the categories fall the most?

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  • 22/09/2015 - Distribution News

    【KWP INSIGHT COLUMN】CVS Strives to Win the Traffic, a Win-win Situation to Brand?


    The traffic in the most recent year declined at double-digits compared to last year.
    What are the causes of the branded package foods decline in CVS? Any growth opportunity in the future for brand manufactures?

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  • 24/08/2015 - Distribution News

    【KWP INSIGHT COLUMN】Leading Personal Care Brands are Losing Ground to Emerging Brands


    How does the leading brands break out of the distinctive rising brands' encirclement and win back consumers' heart?

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  • 25/06/2015 - Distribution News

    【KWP INSIGHT COLUMN】Market After Food Safety Scandals – “Less is More” in Liquid Dairy


    What are the performance, challenge, development, and consumers' "Less is more" idea after the food safety scandals?

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