Kantar Worldpanel
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#MostChosenBrands

Order your copy of the Brand Footprint report 2017 and discover which are this year the most chosen consumer brands throughout the world.

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2016 Best Companies to Work For® in Greater China

Kantar Worldpanel China and Taiwan awarded as 2016 Best Companies to Work For® in Greater China for 2 consecutive year. The award is a recognition to our company for creating a great work experience based on outstanding policies and cultural practices. It also recognizes our business for our stimulating approach to engaging and inspiring our employees!

The Future of E-commerce in FMCG - 2016 Edition

While the industry as a whole is relatively flat – growing just 1.6% in June 2016 and forecast to slow further to 1.2 per cent in 2017 – grocery e-commerce has a value growth of 15% on the previous year. It now accounts for 4.4% of all packaged goods sales generating around $48bn in 2016.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Latest News

  • 17Q2 Taiwan FMCG Monitor

    17Q2 Taiwan FMCG Monitor

    12/09/2017
    The FMCG market of Taiwan maintained 6% of growth rate for two consecutive quarters.

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  • Small dairy farmers rising from food safety scare

    Small dairy farmers rising from food safety scare

    15/08/2017
    What's behind small farmer’s continual growth in both sales and buyers in the fresh milk market?

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  • Takeaway drinks taking the lead of beverage market

    Takeaway drinks taking the lead of beverage market

    11/08/2017
    Takeaway cup’s strong performance poses serious threat to the packaged drink sector.

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  • Customize Your Best Channel Strategy!

    Customize Your Best Channel Strategy!

    02/08/2017
    Better comprehend the development & main focus, as well as growth & decline of TW retailers!

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  • 17Q1 FMCG Consumer Insights

    17Q1 FMCG Consumer Insights

    10/07/2017
    Consumer spending started to recover in Q1, with Taiwan the star performer among all other countries

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  • 2017 Taiwan’s most chosen brand: I-Mei No.1 again

    2017 Taiwan’s most chosen brand: I-Mei No.1 again

    03/07/2017
    The fifth Brand Footprint reveals the most purchased FMCG brands across the global markets.

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In the media

  • 29/06/2016 - Taipei Times

    I-Mei tops consumer goods brand list


    “I-Mei’s commitment to upholding product quality has earned it the trust of local households throughout successive food safety scandals in recent years, leading to its top ranking,” Kantar general manager Yvonne Wang (王曉娟) told a news conference.

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  • 29/10/2015 - Distribution News

    The Rising Asia Brand Power


    Consumption is cooling, but local brands are growing at twice the rate of global brands. What are their key factors?

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  • 28/09/2015 - Apple Daily

    Slumped Economy! Consumer Purchase Rate Fell 4%


    How does consumers' purchase behavior change in the slumped economy? What are the categories fall the most?

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  • 22/09/2015 - Distribution News

    【KWP INSIGHT COLUMN】CVS Strives to Win the Traffic, a Win-win Situation to Brand?


    The traffic in the most recent year declined at double-digits compared to last year.
    What are the causes of the branded package foods decline in CVS? Any growth opportunity in the future for brand manufactures?

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  • 24/08/2015 - Distribution News

    【KWP INSIGHT COLUMN】Leading Personal Care Brands are Losing Ground to Emerging Brands


    How does the leading brands break out of the distinctive rising brands' encirclement and win back consumers' heart?

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  • 25/06/2015 - Distribution News

    【KWP INSIGHT COLUMN】Market After Food Safety Scandals – “Less is More” in Liquid Dairy


    What are the performance, challenge, development, and consumers' "Less is more" idea after the food safety scandals?

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