Kantar Worldpanel - www.kantarworldpanel.com

2018 Best Companies to Work For® in Greater China

Kantar China and Taiwan awarded as 2018 Best Companies to Work For® in Greater China for 4 consecutive years. The award is a recognition to our company for creating a great work experience based on outstanding policies and cultural practices. It also recognizes our business for our stimulating approach to engaging and inspiring our employees!

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The Dynamic World of E-Commerce in Asia

By 2025, Asia E-Commerce share within the FMCG industry is projected to reach 15% from 7.3% in 2017. What is the reason behind this rapid growth of e-commerce?

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Winning Omnichannel

Finding growth in reinvented retail: discover global FMCG and retail trends, and how brands can drive growth through different channels.

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2018 Brand Footprint

Coca-Cola is the world’s most chosen consumer brand for the sixth year running according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report. Sixteen other brands have been chosen more than one billion times in a year by consumers globally.

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2017 Asia Brand Power - Retailer Report

Kantar's second annual Asia Brand Power is published today, zeroing in on the powerful partners behind Asian brands’ success, responding and tailoring to consumers’ changing needs, driving and reshaping the FMCG market in Asia.

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Latest News

  • Follow three major needs to gain customers

    Follow three major needs to gain customers

    19/04/2019
    Taiwanese consumers require from the products they buy: "convenience", “captivation" and "health"

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  • CONSUMER INSIGHTS ASIA 2018 Q4

    CONSUMER INSIGHTS ASIA 2018 Q4

    29/03/2019
    2018 Q4 Asia Consumer Insights report is now available.

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  • 2018 Q4 Taiwan FMCG Monitor

    2018 Q4 Taiwan FMCG Monitor

    26/03/2019
    The growth of FMCG is contributed by food category, and the non food is stagnant.

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  • Anti-sugar-free milk tea is becoming popular

    Anti-sugar-free milk tea is becoming popular

    25/03/2019
    Anti-sugar-free milk tea is becoming popular, and the new products add to the fire.

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  • Kantar moves to single brand

    Kantar moves to single brand

    19/03/2019
    All Kantar's services and offerings will be delivered under the Kantar brand name.

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  • 18Q3 Taiwan FMCG Monitor

    18Q3 Taiwan FMCG Monitor

    27/12/2018
    The growth of FMCG is contributed by food category, and the non food is stagnant

    Read more

In the media

  • 29/06/2016 - Taipei Times

    I-Mei tops consumer goods brand list


    “I-Mei’s commitment to upholding product quality has earned it the trust of local households throughout successive food safety scandals in recent years, leading to its top ranking,” Kantar general manager Yvonne Wang (王曉娟) told a news conference.

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  • 29/10/2015 - Distribution News

    The Rising Asia Brand Power


    Consumption is cooling, but local brands are growing at twice the rate of global brands. What are their key factors?

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  • 28/09/2015 - Apple Daily

    Slumped Economy! Consumer Purchase Rate Fell 4%


    How does consumers' purchase behavior change in the slumped economy? What are the categories fall the most?

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  • 22/09/2015 - Distribution News

    【KWP INSIGHT COLUMN】CVS Strives to Win the Traffic, a Win-win Situation to Brand?


    The traffic in the most recent year declined at double-digits compared to last year.
    What are the causes of the branded package foods decline in CVS? Any growth opportunity in the future for brand manufactures?

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  • 24/08/2015 - Distribution News

    【KWP INSIGHT COLUMN】Leading Personal Care Brands are Losing Ground to Emerging Brands


    How does the leading brands break out of the distinctive rising brands' encirclement and win back consumers' heart?

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  • 25/06/2015 - Distribution News

    【KWP INSIGHT COLUMN】Market After Food Safety Scandals – “Less is More” in Liquid Dairy


    What are the performance, challenge, development, and consumers' "Less is more" idea after the food safety scandals?

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