Kantar Worldpanel
Kantar Worldpanel - www.kantarworldpanel.com

#MostChosenBrands

Order your copy of the Brand Footprint report 2017 and discover which are this year the most chosen consumer brands throughout the world.

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2016 Best Companies to Work For® in Greater China

Kantar Worldpanel China and Taiwan awarded as 2016 Best Companies to Work For® in Greater China for 2 consecutive year. The award is a recognition to our company for creating a great work experience based on outstanding policies and cultural practices. It also recognizes our business for our stimulating approach to engaging and inspiring our employees!

The Future of E-commerce in FMCG - 2016 Edition

While the industry as a whole is relatively flat – growing just 1.6% in June 2016 and forecast to slow further to 1.2 per cent in 2017 – grocery e-commerce has a value growth of 15% on the previous year. It now accounts for 4.4% of all packaged goods sales generating around $48bn in 2016.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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New Grocery Market Share dataviz

Our new data visualisation tool allows to view and analyse Grocery Market Share data online. The latest sales share figures for all the majors grocers can be viewed and compared with historical figures.

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Latest News

  • Summer skin combat: anti-UV, cleansing & skincare

    Summer skin combat: anti-UV, cleansing & skincare

    06/06/2017
    Temperature is rising, get your skin ready for summer!

    Read more

  • Caffeine addiction getting an upgrade

    Caffeine addiction getting an upgrade

    11/05/2017
    The ‘black gold’ market is expanding its way into Taiwanese everyday life!

    Read more

  • Who has been cashing in on the warm winter?

    Who has been cashing in on the warm winter?

    05/05/2017
    While some categories enjoyed the prolonged warm weathers, there are also others that struggled.

    Read more

  • Is it worth paying more for Costco memberships?

    Is it worth paying more for Costco memberships?

    12/04/2017
    Costco has just gotten a little more expensive, but is it worth it for the consumers?

    Read more

  • Tapping into the Millennial generation

    Tapping into the Millennial generation

    11/04/2017
    Kantar Worldpanel propose 4 trends for brands&retailers must understand to woo the Millennials

    Read more

  • How did my FACEBOOK campaign help drive brand sales ?

    How did my FACEBOOK campaign help drive brand sales ?

    15/08/2016
    Consumer Mix Model (CMM), a global partnership with FACEBOOK.
    An in-depth cross-media advertising measurement service

    Read more

In the media

  • 29/06/2016 - Taipei Times

    I-Mei tops consumer goods brand list


    “I-Mei’s commitment to upholding product quality has earned it the trust of local households throughout successive food safety scandals in recent years, leading to its top ranking,” Kantar general manager Yvonne Wang (王曉娟) told a news conference.

    View article

  • 29/10/2015 - Distribution News

    The Rising Asia Brand Power


    Consumption is cooling, but local brands are growing at twice the rate of global brands. What are their key factors?

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  • 28/09/2015 - Apple Daily

    Slumped Economy! Consumer Purchase Rate Fell 4%


    How does consumers' purchase behavior change in the slumped economy? What are the categories fall the most?

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  • 22/09/2015 - Distribution News

    【KWP INSIGHT COLUMN】CVS Strives to Win the Traffic, a Win-win Situation to Brand?


    The traffic in the most recent year declined at double-digits compared to last year.
    What are the causes of the branded package foods decline in CVS? Any growth opportunity in the future for brand manufactures?

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  • 24/08/2015 - Distribution News

    【KWP INSIGHT COLUMN】Leading Personal Care Brands are Losing Ground to Emerging Brands


    How does the leading brands break out of the distinctive rising brands' encirclement and win back consumers' heart?

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  • 25/06/2015 - Distribution News

    【KWP INSIGHT COLUMN】Market After Food Safety Scandals – “Less is More” in Liquid Dairy


    What are the performance, challenge, development, and consumers' "Less is more" idea after the food safety scandals?

    View article

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