Kantar Worldpanel - www.kantarworldpanel.com

2019 Brand Footprint

Is Coca-Cola going to be the world’s most chosen consumer brand for the seventh year in a row? Find it out in our upcoming Brand Footprint report. Stay tuned for the launch of the new rankings on 15th May!

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2018 Best Companies to Work For® in Greater China

Kantar China and Taiwan awarded as 2018 Best Companies to Work For® in Greater China for 4 consecutive years. The award is a recognition to our company for creating a great work experience based on outstanding policies and cultural practices. It also recognizes our business for our stimulating approach to engaging and inspiring our employees!

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The Dynamic World of E-Commerce in Asia

By 2025, Asia E-Commerce share within the FMCG industry is projected to reach 15% from 7.3% in 2017. What is the reason behind this rapid growth of e-commerce?

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Winning Omnichannel

Finding growth in reinvented retail: discover global FMCG and retail trends, and how brands can drive growth through different channels.

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Asia Brand Footprint 2019 report is out now!

Reveal the most chosen FMCG brands 2019 in Vietnam and other Asian markets.

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Latest News

  • Global online FMCG sales grew by 20% in 2018

    Global online FMCG sales grew by 20% in 2018

    11/06/2019
    US and China Mainland are fastest growing online FMCG markets globally.

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  • The Asia’s most chosen FMCG brands 2019 ranking is out!

    The Asia’s most chosen FMCG brands 2019 ranking is out!

    11/06/2019
    Asia Brand Footprint reports top FMCG brands ranking in terms of consumer reach points (CRPs)*.

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  • Brand Footprint reveals 31 FMCG brands have been chosen

    Brand Footprint reveals 31 FMCG brands have been chosen

    20/05/2019
    Globally, Coca-Cola is the world’s most chosen.

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  • New webinar unveils the latest Brand Footprint ranking

    New webinar unveils the latest Brand Footprint ranking

    09/05/2019
    New Brand Footprint rankings unveiled.Get a closer view on Growth opportunities in the FMCG market.

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  • Kantar released Taiwan's retail rankings

     Kantar released Taiwan's retail rankings

    06/05/2019
    Kantar released Taiwan's retail channels consumption rankings.

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  • About those unborn potential buyers?

    About those unborn potential buyers?

    29/04/2019
    It is speculated that the newborn market in 2019 will still remain a slightly negative growth curve.

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In the media

  • 12/06/2019

    Kantar, Worldpanel Division Asia reveals top most chosen FMCG brands across Asia


    TAIPEI, Taiwan, June 12, 2019 /PRNewswire/ -- Asia Brand Footprint reports top FMCG brands ranking in terms of consumer reach points (CRPs)* specifically in 7 Asian markets -- China mainland, Indonesia, Korea, Malaysia, Philippines, Taiwan and Vietnam.

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  • 29/06/2016 - Taipei Times

    I-Mei tops consumer goods brand list


    “I-Mei’s commitment to upholding product quality has earned it the trust of local households throughout successive food safety scandals in recent years, leading to its top ranking,” Kantar general manager Yvonne Wang (王曉娟) told a news conference.

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  • 29/10/2015 - Distribution News

    The Rising Asia Brand Power


    Consumption is cooling, but local brands are growing at twice the rate of global brands. What are their key factors?

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  • 28/09/2015 - Apple Daily

    Slumped Economy! Consumer Purchase Rate Fell 4%


    How does consumers' purchase behavior change in the slumped economy? What are the categories fall the most?

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  • 22/09/2015 - Distribution News

    【KWP INSIGHT COLUMN】CVS Strives to Win the Traffic, a Win-win Situation to Brand?


    The traffic in the most recent year declined at double-digits compared to last year.
    What are the causes of the branded package foods decline in CVS? Any growth opportunity in the future for brand manufactures?

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  • 24/08/2015 - Distribution News

    【KWP INSIGHT COLUMN】Leading Personal Care Brands are Losing Ground to Emerging Brands


    How does the leading brands break out of the distinctive rising brands' encirclement and win back consumers' heart?

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