Kantar Worldpanel - www.kantarworldpanel.com

2019 Brand Footprint

Is Coca-Cola going to be the world’s most chosen consumer brand for the seventh year in a row? Find it out in our upcoming Brand Footprint report. Stay tuned for the launch of the new rankings on 15th May!

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2018 Best Companies to Work For® in Greater China

Kantar China and Taiwan awarded as 2018 Best Companies to Work For® in Greater China for 4 consecutive years. The award is a recognition to our company for creating a great work experience based on outstanding policies and cultural practices. It also recognizes our business for our stimulating approach to engaging and inspiring our employees!

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The Dynamic World of E-Commerce in Asia

By 2025, Asia E-Commerce share within the FMCG industry is projected to reach 15% from 7.3% in 2017. What is the reason behind this rapid growth of e-commerce?

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Winning Omnichannel

Finding growth in reinvented retail: discover global FMCG and retail trends, and how brands can drive growth through different channels.

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Asia Brand Footprint 2019 report is out now!

Reveal the most chosen FMCG brands 2019 in Vietnam and other Asian markets.

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Latest News

  • Webinar: Winning food & drink occasions

    Webinar: Winning food & drink occasions

    12/11/2019
    Our experts Maria Josep Martínez will share the main findings in a webinar on November 14th.

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  • 2019 Q2 Consumer Insights Asia

    2019 Q2 Consumer Insights Asia

    22/10/2019
    Overall FMCG in Asia achieved a +4.8% growth during this year’s second quarter.

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  • New publication out: Consumer response to plastic waste

    New publication out: Consumer response to plastic waste

    14/10/2019
    The fast-moving consumer goods (FMCG) industry is facing its own battle with plastic.

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  • 2019 Q2 Taiwan FMCG Monitor

    2019 Q2 Taiwan FMCG Monitor

    02/09/2019
    Food category shows better growth momentum in total FMCG market.

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  • New report – Winning Omnichannel to grow in retail

    New report – Winning Omnichannel to grow in retail

    29/08/2019
    What will influence the global FMCG pictures as we enter a new decade? Find out in our new report.

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  • Trade War of Japan and Korea brings impact towards FMCG

    13/08/2019
    Enlarger Trade War of Japan and Korea brings impact towards FMCG?

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In the media

  • 19/09/2019 - Taiwan News

    I-Mei leads Kantar’s Taiwan consumer brand index for the 5th year


    TAIPEI (Taiwan News) – I-Mei Foods Co. (????) came out on top of the Kantar Brand Footprint index for the fifth year running, according to reports on Wednesday (September 18).

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  • 12/06/2019

    Kantar, Worldpanel Division Asia reveals top most chosen FMCG brands across Asia


    TAIPEI, Taiwan, June 12, 2019 /PRNewswire/ -- Asia Brand Footprint reports top FMCG brands ranking in terms of consumer reach points (CRPs)* specifically in 7 Asian markets -- China mainland, Indonesia, Korea, Malaysia, Philippines, Taiwan and Vietnam.

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  • 29/06/2016 - Taipei Times

    I-Mei tops consumer goods brand list


    “I-Mei’s commitment to upholding product quality has earned it the trust of local households throughout successive food safety scandals in recent years, leading to its top ranking,” Kantar general manager Yvonne Wang (王曉娟) told a news conference.

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  • 29/10/2015 - Distribution News

    The Rising Asia Brand Power


    Consumption is cooling, but local brands are growing at twice the rate of global brands. What are their key factors?

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  • 28/09/2015 - Apple Daily

    Slumped Economy! Consumer Purchase Rate Fell 4%


    How does consumers' purchase behavior change in the slumped economy? What are the categories fall the most?

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  • 22/09/2015 - Distribution News

    【KWP INSIGHT COLUMN】CVS Strives to Win the Traffic, a Win-win Situation to Brand?


    The traffic in the most recent year declined at double-digits compared to last year.
    What are the causes of the branded package foods decline in CVS? Any growth opportunity in the future for brand manufactures?

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