Spotlight on Taiwan
2020Q2 Taiwan FMCG Monitor
Although economic was in a recession due to the pandemic, total FMCG market still maintained 2.9% yoy growth led by food category.
Category Level
? All of the Food categories showed growth except for alcohol and powdered drinks. Frozen food, health food, and dairy were leading the growth.
? Within package food, cook items like quick noodles and instant noodles continued to grow in 20H1.
? Total beverage was still led by fresh milk and RTD tea. In addition, soy milk, UHT milk, and cereal drinks all showed positive performance.
? Total Non-Food category remained flat, while paper maintained growth momentum.
Channel Level
? Internet continued to gain importance in both Food and Non-Food.
? Costco was still expanding strongly, driving the growth of hyper.
? PX maintained growth momentum, but the decrease of Simple Mart caused total super to remain flat.
Related content
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2020Q1 Taiwan FMCG Monitor
24/06/2020
Macro-economic environment went down during the epidemic.
However, total FMCG market grew by 4.6%.