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Kantar Worldpanel -

16Q3 Taiwan FMCG Monitor


The growth of local market demand has driven catering and retail industry to grow, which leads to the rise of demand in FMCG market. Food category has strong performance, and products featuring convenience and health are the current trend in the market. In non-food category, anti-aging beauty care products and makeup products are still the mainstream. Elder-care products like adult diapers and denture cleansing both have stable growth. 
Channel:PX dairy products has strong growth. E-commerce up-streams in both food and non-food category,  with tea/tea bags, ground/ instant coffee, health food, beauty care products out-performing other products. 

For more insight clickhere to download the full report 
16Q3 Taiwan FMCG Monitor

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