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Spotlight on Taiwan

18Q1 FMCG Consumer Insights

06/07/2018

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2018 Q1 Asia Consumer Insights report is now available with FMCG trends in a variety of categories in the region, covering China, Indonesia, Korea, Taiwan, Vietnam, Malaysia, Thailand, Philippines, India and Saudi Arabia.

 

Summary key takeaways:

  • FMCG in Asia grew by 3.8% in Q1 2018, compared to 3.5% in Q1 2017.
  • Food sector enjoyed a stronger growth of 3.6%, compared to 2.1% in 2017. Cooking categories for example noodles, sauce, frozen food are growing fast.
  • Personal care is the fastest growing sector in FMCG, with 7.0% year-on-year growth in Q1. Self-appearance is still important to consumers.
  • Improved living standard emphasizes home hygiene and cleanliness awareness; home care sector posted a stronger growth of 3.9%
  • Growth in Dairy sector has slowed down to 2.0% in Q1 from 3.5% in 2017. More marketing initiatives and excitement needed to drive the growth in this sector.

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