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Spotlight on Taiwan

2020Q1 Taiwan FMCG Monitor

24/06/2020

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Macro-economic environment in Taiwan went down during the epidemic.
However, total FMCG market grew by 4.6% with the aid from both Food and Non-Food, reaching a peak in recent year.

•All of the Food categories showed growth except for alcohol. Frozen food, health food, and dairy were leading the growth, while cook items like quick noodles also performed well as consumers were staying longer at home.
•Total beverage was still led by fresh milk and RTD tea. However, the growth of fresh milk has slowed down recently.
•Within Non-Food categories, toilet paper and oral care were outperforming others.
 
•Internet continued to gain importance in both Food and Non-Food.
•PX maintained growth momentum, but the decrease of Simple Mart caused total super to remain flat.
•Costco was still expanding strongly, driving the growth of hyper.
 

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