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Kantar Worldpanel -

Brand Loyalty…does it really exist?


Take RTD tea market for example, up to 60% shoppers will opt for a different brand in their next purchase. For the biscuit market, this figure can go as high as 77%!

Care to know how ‘disloyal’ your buyers are?
What other brands are they buying?
Who are your true competitors?

Want to find out more? Contact us now!

Brand Loyalty…does it really exist?

Get in touch

Peggy Liu
NBD Manager


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