Brand Loyalty…does it really exist?
30/09/2014
Take RTD tea market for example, up to 60% shoppers will opt for a different brand in their next purchase. For the biscuit market, this figure can go as high as 77%!
Care to know how ‘disloyal’ your buyers are?
What other brands are they buying?
Who are your true competitors?
Want to find out more? Contact us now!
