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Kantar Worldpanel -

Will my new product survive?


Do you know that only 42% food NPD make their way into the second year?

Launch new product in Taiwan, your NPD will need to accumulate minimal 4% penetration and

20% repeat rate to survive until next year!


Do you wonder what your categories’ Norm?

If my NPD did a successful perform?

Can it survive even over 1 year or 2?


Want to find out more? Contact us now!

Will my new product survive?

Get in touch

Peggy Liu
NBD Manager


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