Will my new product survive?

Do you know that only 42% food NPD make their way into the second year?

Launch new product in Taiwan, your NPD will need to accumulate minimal 4% penetration and

20% repeat rate to survive until next year!

Do you wonder what your categories’ Norm?

If my NPD did a successful perform?

Can it survive even over 1 year or 2?

Want to find out more? Contact us now!