Will my new product survive?
Do you know that only 42% food NPD make their way into the second year?
Launch new product in Taiwan, your NPD will need to accumulate minimal 4% penetration and
20% repeat rate to survive until next year!
Do you wonder what your categories’ Norm?
If my NPD did a successful perform?
Can it survive even over 1 year or 2?
Want to find out more? Contact us now!