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Kantar Worldpanel -

Plasticizer Scares Consumer Away


After Plasticizer Storm, Juice and Health Market Have Been Devastated the Most Severely.

They Lost More Than 30% Shoppers within One Month*.

*Compared with the same period in last year


Don’t you want to know:

What influenced categories have recovered?

What categories benefited from this event?

Which channels have been impacted the most?

What types of health food declined the most?


*To quote data from this article for any purpose, please specify that the source is from "Kantar Worldpanel Taiwan"

Plasticizer Scares Consumer Away

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Commercial Team


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