Ready, Steady, Shop! Vol. 1
Almost 3 years into the pandemic and the “new normal” has still not materialized. Despite many countries racing to open up their economies, others continue to lockdown their populations, and along came global supply chain issues and war in Europe to usher in a new era of rising prices.
Throughout all these events, we observe shoppers across APAC continuously adjusting their FMCG purchasing to deal each new challenge. And the brands and retailers with the deepest understanding of FMCG shopping behaviours have been best placed to win hearts, minds – and baskets!
Looking to the future, we expect to see further upheaval in FMCG shopping behaviours. Therefore, shopper-centric decision making will continue to be more important than ever, ensuring brands and retailers achieve their growth targets by delivering what the shopper wants and needs.
Join us on our journey through these changes as we launch Ready, Steady, Shop! - a monthly series of bite-size insights into FMCG shopping behaviours, uncovering opportunities and pockets of growth, and leaving with some food for thought.
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