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Vietnam Brand Footprint 2024

Read Kantar's latest Vietnam Brand Footprint 2024 report for a reveal of the most chosen FMCG brands in Vietnam.

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Vietnam FMCG Outlook 2024: Winning new age consumers in shifting times

Vietnam's FMCG landscape is undergoing a metamorphosis with short term challenges in 2024 intersected with long term shifts in demographic structure, economic outlook, and consumer preferences. Read our report today for a comprehensive overview of the shifts and the tools for brands to thrive in changing times.

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FMCG Monitor Q1 2024: Tet fails to spark FMCG growth

Vietnam's in-home FMCG experienced setback in Q1 2024 despite a bright economic outlook and growing consumer confidence.

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Tet 2023: three festive FMCG shopping insights unveiled

Discover the latest insights on consumer behavior during the Vietnamese New year 2023, the biggest holiday of the year in Vietnam. In this report by Worldpanel Vietnam, dig deeper into the three festive shopping insights that can reshape your holiday marketing plans and help you engage consumers in meaningful ways in the next Tet seasons.

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Latest Insights

  • Brand Footprint 2024: Decoding brand choices in Vietnam

    Brand Footprint 2024: Decoding brand choices in Vietnam

    10/07/2024
    Meet the movers and shakers that shape Vietnam's FMCG landscape in 2023

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  • Maximise ad effectiveness in Southeast Asia

    Maximise ad effectiveness in Southeast Asia

    08/07/2024
    Maximising ad effectiveness in Southeast Asia, a joint report by Kantar Worldpanel and Meta.

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  • FMCG Monitor Q1 2024: Tet 2024 fails to spark growth

    FMCG Monitor Q1 2024: Tet 2024 fails to spark growth

    06/05/2024
    Vietnam's in-home FMCG experienced setback in Q1 2024 despite growing consumer confidence.

    Read more

  • Webinar: Vietnam Shopper Pulse 2024

    Webinar: Vietnam Shopper Pulse 2024

    24/04/2024
    Is your brand keeping pace with evolving shopper behaviour in Vietnam?

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  • Asia Pulse Q4 2023: Beverages fuel Asia FMCG expansion

    Asia Pulse Q4 2023: Beverages fuel Asia FMCG expansion

    30/03/2024
    Get the scoop on Asia's FMCG performance at the end of 2023.

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  • Report: Vietnam FMCG Outlook 2024

    Report: Vietnam FMCG Outlook 2024

    27/03/2024
    Identify the shifts shaping Vietnam's FMCG sector & growth pillars to help brand thrive in 2024.

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In the media

  • 10/01/2024 - Vietnam Economic Times

    Food delivery a complex, dynamic landscape


    Analysts and stakeholders share their thoughts with Vietnam Economic Times on the prospects for Vietnam’s online food delivery market.

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  • 20/12/2022 - Vietnam Plus

    Consumer product sales to increase by 7-9% during Tet


    Following two years of low sales during Tet (the Lunar New Year), things are expected to look up for the fast moving consumer goods industry this time around since the Vietnamese economy has recovered and consumers have a positive outlook on economic prospects, according to market research company Kantar Worldpanel Vietnam.

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  • 19/08/2022 - Vnexpress

    Food giants posts rising revenue from instant noodles


    Food giants in Vietnam have seen increasing revenues from instant noodles, taking advantage of a large and growing market.

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  • 11/07/2022 - Viet Nam News

    Brands urged to prepare for changes in VN’s consumer market


    A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.

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  • 04/05/2022 - Vnexpress

    Digital economy worth $53 bln in Q1


    Revenues from the digital economy are estimated at US$53 billion in the first quarter, according to the Ministry of Information and Communications.

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  • 02/05/2022 - Vnexpress

    Four-month inflation doubles


    Rising goods and service prices upped Vietnam’s Consumer Price Index (CPI) in the first four months by 2.1 percent, compared to 0.89 percent over the same period last year.

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  • 01/05/2022 - NhanDan

    Vietnam’s economic growth in 2022 projected to be stronger than previously expected


    Foreign investment funds have made optimistic projections about Vietnam’s economic recovery in 2022 and the steady growth of foreign investment inflow.

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