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#MostChosenBrands

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Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Asia Brand Power 2015

The first publication to chart the shift in the competitive landscape of Asia’s FMCG market, where local brands are now growing twice as fast as their global rivals.

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E-commerce Report: 2015 Edition

"Accelerating the growth of e-commerce: 2015 Edition” – forecasts FMCG online sales to hit $130 billion by the end of 2025.

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Latest News

  • Winning Omnichannel & New growth formats

    Winning Omnichannel & New growth formats

    17/08/2017
    Global hyper&supermarket market share shrinks as e-commerce, discounters, traditional formats thrive

    Read more

  • Nutritional packaged F&B: What is the future?

    Nutritional packaged F&B: What is the future?

    10/08/2017
    A lot of capability for further growth in nutrition market. What consumers think we should focus on?

    Read more

  • FMCG Monitor June 2017

    FMCG Monitor June 2017

    02/08/2017
    Rural FMCG market now surpasses Urban in Q2 growth rate

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  • Is Ecommerce the only way to win for FMCG players?

    Is Ecommerce the only way to win for FMCG players?

    14/07/2017
    Despite digital’s rapid proliferation,FMCG brands need to remain vigilant of all their opportunities

    Read more

  • Konsumer Insights Asia Q1 2017

    Konsumer Insights Asia Q1 2017

    11/07/2017
    FMCG growth in Asia slightly increases in Q1 2017 versus last year

    Read more

  • What do today’s Vietnamese consumers think?

    What do today’s Vietnamese consumers think?

    05/07/2017
    Vietnamese consumers are changing their thoughts, perceptions and behaviours. So what?

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In the media

  • 17/08/2017 - VOV

    Most Vietnamese don’t trust e-commerce


    A new survey reveals that Internet users are increasingly concerned about their online privacy and that 65% of users polled say lack of trust is their main reason for not shopping online.

    View article
  • 16/08/2017 - Bizhub

    Stable H2 economy forecast


    Vietnam’s business climate is anticipated to improve in the second half of 2017, but economic growth will be at 6.5 per cent, falling short of the government’s target.

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  • 16/08/2017 - CafeF

    Người Việt uống sữa tươi chỉ bằng một nửa người Thái


    Trong khi một hộ gia đình bình thường ở khu vực thành thị của Thái Lan uống khoảng 13 lít sữa mỗi tháng thì con số đó tại Việt Nam chỉ mới khoảng 7 lít.

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  • 10/08/2017 - Vietnamplus

    Retail sales revenue increases 10pct in seven months


    The country’s total retail sales revenue reached nearly 2.24 quadrillion VND (98.6 billion USD) in the first seven months of this year, representing a year-on-year increase of 10 percent.

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  • 07/08/2017 - BBC

    Amazon and Alibaba battle it out in Asia


    As tech giant Amazon launches its Prime Now instant delivery service in Singapore - taking on the mighty Alibaba - the battle for the Asian e-commerce market is hotting up. Will smaller players get swallowed up?

    View article
  • 04/08/2017 - The Saigon Times

    Private-label products hold high potential


    The development of private-label products, also known as “phantom brands” that are made by a manufacturer and sold under a retailer’s brand name, is considered an irresistible trend despite a small proportion in Vietnamese retail market.

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  • 03/08/2017 - Vietnam Economic Times

    JETRO connects food and agriculture enterprises


    As Vietnam's food market takes off, Japanese enterprises are eager to find a foothold in the market, according to JETRO

    View article
  • 02/08/2017 - Insideretail

    Korean convenience store chain GS25 to enter Vietnam


    Vietnam’s large population and rising consumer spending have encouraged a number of international convenience stores to come

    View article
  • 25/07/2017 - Intellasia

    Four Vietnamese giants join hands to compete with foreign businesses


    The Association of Vietnam Retailers (AVR) has recently proposed that the government set up a retail group on the basis of the cooperation of four leading domestic retailers now including Saigon Co.op, Phu Thai Group, Saigon Trading Corporation (Satra) and Hanoi Trading Corporation (Hapro).

    View article

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