Kantar Worldpanel - www.kantarworldpanel.com

Asia Brand Footprint 2019 report is out now!

Reveal the most chosen FMCG brands 2019 in Vietnam and other Asian markets.

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Brand Footprint 2019

Is Coca-Cola going to be the world’s most chosen consumer brand for the seventh year in a row? Find it out in our upcoming Brand Footprint report. Stay tuned for the launch of the new rankings on 15th May!

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Innovation - Unlock the possibilities

Discover the latest findings of new launches in Vietnam and how to maximise its impact.

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Insight Handbook 2019

A comprehensive book of the markets, trends, segments, products, and methods that will augment your intuitive business sense and send you in the right investment directions.

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Out of home, out of mind?

Out of home panel launched in Vietnam on 12 Dec 2018. A new panel using smartphone application allows us to measure regularly major convenient foods and beverages that Vietnamese individuals purchase for consumption away from home anytime, anywhere.

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Latest News

  • Webinar: Winning Omnichannel in Vietnam

    Webinar: Winning Omnichannel in Vietnam

    19/09/2019
    Findings on how retail landscape evolves in Vietnam market.

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  • New publication out: Consumer response to plastic waste

    New publication out: Consumer response to plastic waste

    10/09/2019
    Plastic waste is a top concern for 33% of consumers, how this affects retailers and manufacturers?

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  • Webinar: Who Cares, Who Does? Consumers & plastic waste

    Webinar: Who Cares, Who Does? Consumers & plastic waste

    04/09/2019
    Plastic waste is a top concern for 33% of consumers, how this affects retailers and manufacturers?

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  • FMCG Monitor September 2019

    FMCG Monitor September 2019

    26/08/2019
    Spending on FMCG rose strongly in Rural.

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  • FMCG Monitor August 2019

    FMCG Monitor August 2019

    01/08/2019
    Spending FMCG remains strong growth in Q2.

    Read more

  • Fun Facts Corner: Cool for the summer

    Fun Facts Corner: Cool for the summer

    25/07/2019
    What's in my bag this summer? Let's explore how warmer weather impacts on consumer behaviors.

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In the media

  • 02/09/2019 - Saigon Times

    Promoting environment-minded business


    For Nestlé Vietnam, environmental protection has become imperative, at least in its recent agenda of activities. The company, better known for its coffee processing and trading businesses, including its corporate social responsibility program to support coffee farmers across the country, has strongly shifted its community-related focus to the environment recently.

    View article
  • 19/08/2019 - Bizhub

    Local retailers can seize the lion's share


    Vietnamese retail companies are in pole position to seize the lion’s share of the market, especially after some foreign businesses have left the country.

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  • 08/08/2019 - Intellasia

    Highlights of Vietnam’s economy in H1/2019


    Vietnam`s economy kept growing track in the first half this year with maintained GDP growth rate and stable CPI.

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  • 01/07/2019 - The Drum

    WPP edges closer to offloading Kantar, confirming ‘exclusive discussions’ with Bain


    WPP has confirmed it is in in “exclusive discussions” with Bain Capital for the sale of its majority stake in Kantar, valued at around $4bn.

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  • 20/06/2019 - The Drum

    Johnson & Johnson scraps global CMO role as part of ‘streamlined’ business model


    Alison Lewis is out as the global chief marketing officer of Johnson & Johnson, which has made the role redundant in the implementation of a revamped business model.

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  • 04/06/2019 - CNBC

    It’s not China or the US: Here are the trade war’s winners — so far


    Vietnam has emerged as the largest beneficiary of a diversion in trade flows as a result of the ongoing tariff fight between the U.S. and China, according to Nomura

    View article

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