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E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that global e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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#MostChosenBrands

Download the Brand Footprint Report and discover which are this year the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities.

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Asia Brand Power 2015

The first publication to chart the shift in the competitive landscape of Asia’s FMCG market, where local brands are now growing twice as fast as their global rivals.

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Latest News

  • FMCG Monitor November 2017

    FMCG Monitor November 2017

    13/12/2017
    Positive economy with growing domestic demand expected to boost FMCG growth by the end of 2017

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  • Global e-commerce grocery market grows 30%

    Global e-commerce grocery market grows 30%

    21/11/2017
    Online FMCG sales reach 0.5% share in Vietnam, recorded a significant uplift of 69% versus last year

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  • FMCG Monitor October 2017

    FMCG Monitor October 2017

    03/11/2017
    FMCG market maintains stable growth in Urban 4 cities while seeing positive movements in Rural

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  • FMCG Monitor September 2017

    FMCG Monitor September 2017

    16/10/2017
    A stable recovery in Urban 4 cities while an uncertainty to rebound in Rural consumption

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  • Konsumer Insights Asia Q2 2017

    Konsumer Insights Asia Q2 2017

    19/09/2017
    FMCG market in Asia remains a growth of 3% in Q2 2017 versus last year

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  • Asian women beauty ritual

    Asian women beauty ritual

    05/09/2017
    Real-life skincare, makeup & lifestyle habits as part of the beauty ritual from 8 women (8 markets)

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In the media

  • 27/11/2017 - Vietnamnet

    M&As increasingly appealing to South Korean businesses


    Economic cooperation between Vietnamese and South Korean businesses is predicted will be much more diversified in the future, especially in the fields of support industries, services, and education.

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  • 27/11/2017 - VOV

    12 becomes 11, and the TPP finds a way forward


    With the US withdrawal from the Trans-Pacific Partnership, the remaining 11 nations have decided to develop the pact into another version named the Comprehensive and Progressive Agreement for Trans-Pacific Partnership.

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  • 27/11/2017 - Vietnam Investment Review

    Chinese e-commerce firm JD.com pours $44 million in Tiki.vn


    The race to gain market share in the e-commerce sector has intensified as Chinese online payment platform JD.com, the competitor of Alibaba, officially poured VND1 trillion ($44.04 million) in domestic Tiki.vn.

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  • 27/11/2017 - Pháp Luật Online

    Đại gia chạy đua cạnh tranh thức ăn đường phố


    Tổng giá trị thị trường ẩm thực đường phố tại Việt Nam lên đến gần 47.000 tỉ đồng khiến nhiều đại gia nhảy vào cạnh tranh quyết liệt.

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  • 10/11/2017 - Vietnamnet

    Vincom Retail to reach $2.8-billion market cap


    Vincom Retail, a subsidiary of Vingroup Corporation, launched the sale of 1.9 billion shares listed on the Ho Chi Minh City Stock Exchange (HOSE), becoming a billion-dollar enterprise with the market capitalisation of roughly $2.8 billion.

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  • 10/11/2017 - Bizhub

    E-commerce the ticket to MSME success


    E-commerce has become the easiest way for micro, small and medium-sized enterprises (MSMEs) in Viet Nam to achieve success in both the domestic and foreign markets.

    View article

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