Kantar Worldpanel - www.kantarworldpanel.com

Out of home, out of mind?

Out of home panel launched in Vietnam on 12 Dec 2018. A new panel using smartphone application allows us to measure regularly major convenient foods and beverages that Vietnamese individuals purchase for consumption away from home anytime, anywhere.

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The Dynamic World of E-Commerce in Asia

By 2025, Asia E-Commerce share within the FMCG industry is projected to reach 15% from 7.3% in 2017. What is the reason behind this rapid growth of e-commerce? Find out more at our webinar and white paper on 17 Oct 2018.

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Brand Footprint 2018

Explore Vietnam's most chosen brand owners and brands by sector in 2018.

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2017 Asia Brand Power - Retailer Report

Kantar Worldpanel’s second annual Asia Brand Power is published today, zeroing in on the powerful partners behind Asian brands’ success, responding and tailoring to consumers’ changing needs, driving and reshaping the FMCG market in Asia.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Latest News

  • Asia Consumer Insights: overall FMCG growth by 4.2%

    Asia Consumer Insights: overall FMCG growth by 4.2%

    FMCG in Asia sees an overall positive growth by 4.2% in Q2 2018, compared to 3.2% in Q3 2017.

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  • Out-of-Home Panel Launched in Vietnam

    Out-of-Home Panel Launched in Vietnam

    A new panel measures regularly major convenient F&B purchased for consumption away from home.

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  • Generating incremental growth through promotions

    Generating incremental growth through promotions

    Keys for understanding short-term uplifts to achieve success in brands' promotional strategies.

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  • FMCG Monitor November 2018

    FMCG Monitor November 2018

    Veggie granules benefit from the Vu Lan season

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  • FMCG Monitor October 2018

    FMCG Monitor October 2018

    Premium segment heats up the fish sauce market.

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  • Tea vs Coffee: The battle for the Vietnamese tastebud

    Tea vs Coffee: The battle for the Vietnamese tastebud

    Explore an interesting picture on out-of-home consumption of the two top drinks in Saigon.

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In the media

  • 11/12/2018 - VnExpress International

    Vietnam eyes $10,000 per capita income by 2035

    Vietnam has set target of increasing GDP per capita to $6,500 in 2030, and $10,000, or four times the current value, in 2035.

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  • 12/11/2018 - The Drum

    Alibaba smashes 11.11 records once again with over $30bn in sales

    Alibaba smashed its 2017 record, selling over RMB213.5bn (around $30bn) in just one day of sales during its 11.11 Global Shopping Festival.

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  • 07/11/2018 - VOV Vietnam

    France Week kicks off at Big C Vietnam

    Famous and iconic products featuring French culture are being put on display at 35 Big C supermarkets across the country within the frame work of France Week at Big C Vietnam 2018.

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  • 05/11/2018 - Vietnamnews

    Purchasing power rises quickly

    The people’s purchasing power soared 9.31 per cent in the first 10 months of this year according to the general Statistical Office (GSO).

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  • 30/10/2018 - Hanoi Times

    Coca-cola plans fourth Vietnam factory worth US$300 million in Hanoi

    Coca-Cola is looking for a location in Hanoi for a plant worth $300 million, which would be the soft drinks group’s fourth in Vietnam, according to Calin Dragan, president of Coca-Cola’s Bottling Investment Group.

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  • 24/10/2018 - VOV Vietnam

    Amstel officially enters Vietnamese beer market

    The beer market in Vietnam has recently witnessed the official arrival of a premium European beer brand—Amstel. Amstel is the latest addition to Heineken Vietnam’s product portfolio, which includes Heineken and Tiger, the beer brands of choice for many Vietnamese consumers over 27 years.

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