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2017 Asia Brand Power - Retailer Report

Kantar Worldpanel’s second annual Asia Brand Power is published today, zeroing in on the powerful partners behind Asian brands’ success, responding and tailoring to consumers’ changing needs, driving and reshaping the FMCG market in Asia.

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E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that global e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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Download the Brand Footprint Report and discover which are this year the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities.

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Latest News

  • FMCG Monitor December 2017

    FMCG Monitor December 2017

    FMCG market improves in both Urban 4 cities and Rural, and is expected to rise by 6-7% in 2018.

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  • Finding new shoppers in 2018

    Finding new shoppers in 2018

    Can’t wait to know it all about how to drive brand growth next year?

    Read more

  • Asian brands continue to outperform their rivals

    Asian brands continue to outperform their rivals

    Asia brand power explores how these innovative local retailers reshape Asia FMCG market

    Read more

  • Konsumer Insights Asia Q3 2017

    Konsumer Insights Asia Q3 2017

    Overall Asia FMCG market was stable in Q3

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  • FMCG Monitor November 2017

    FMCG Monitor November 2017

    Positive economy with growing domestic demand expected to boost FMCG growth by the end of 2017

    Read more

  • Global e-commerce grocery market grows 30%

    Global e-commerce grocery market grows 30%

    Online FMCG sales reach 0.5% share in Vietnam, recorded a significant uplift of 69% versus last year

    Read more

In the media

  • 09/02/2018 - Phap Luat

    Cỗ Tết ‘đóng hộp’ hút khách

    Ngày Tết, nhiều bà nội trợ không muốn dành quá nhiều thời gian cho chuyện bếp núc mà muốn dành thời gian để nghỉ ngơi, du lịch.

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  • 02/02/2018 - Intellasia

    Online shopping rate of Vietnamese people triples in 2017

    According to a recent survey of Business Association of high-quality Vietnamese products, one year ago, online shopping only accounted for 0.9 percent but after only one year, the survey result in 2018 shows that the number of consumers choosing to purchase online has tripled (2.7 percent).

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  • 02/02/2018 - Vietnam Plus

    2018 has better beginning than 2017: Prime Minister

    New Year 2018 had a better beginning than the same period in 2017, regarding some indicators, Prime Minister Nguyen Xuan Phuc has said at the Government meeting for January.

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  • 25/01/2018 - Vietnamnet

    The rise of convenience stores, minimart chains

    More than one-third of Vietnamese households shop at convenience stores or minimarts 10 times a year, according to Kantar Worldpanel.

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  • 24/01/2018 - Intellasia

    Brands race to open convenience stores in Saigon

    More than 10 brands of convenience stores are cramming together in HCM City and competing intensely to find premises for new stores.

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  • 22/01/2018 - Vietnam Economic Times

    Deputy PM: Carlsberg must pay market price for Habeco stake

    Danish brewer Carlsberg A/S must pay market price if it wants to acquire a majority holding in the Hanoi Beer Alcohol Beverage Corp. (Habeco).

    View article

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