Kantar Worldpanel - www.kantarworldpanel.com

Innovating for Growth

Innovation is a lever for brands to grow and our coming publication analises more than 1,800 new product launches to discover what successful product innovations have in common.

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Out of home, out of mind?

Out of home panel launched in Vietnam on 12 Dec 2018. A new panel using smartphone application allows us to measure regularly major convenient foods and beverages that Vietnamese individuals purchase for consumption away from home anytime, anywhere.

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The Dynamic World of E-Commerce in Asia

By 2025, Asia E-Commerce share within the FMCG industry is projected to reach 15% from 7.3% in 2017. What is the reason behind this rapid growth of e-commerce? Find out more at our webinar and white paper on 17 Oct 2018.

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Brand Footprint 2018

Explore Vietnam's most chosen brand owners and brands by sector in 2018.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Latest News

  • Webinar: How to measure innovation success beyond sales

    Webinar: How to measure innovation success beyond sales

    Sign up now to learn all the insights that will be included in our upcoming publication.

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  • FMCG Monitor December 2018

    FMCG Monitor December 2018

    Plant-based drinks are on the rise

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  • Asia Consumer Insights: overall FMCG growth by 4.2%

    Asia Consumer Insights: overall FMCG growth by 4.2%

    FMCG in Asia sees an overall positive growth by 4.2% in Q2 2018, compared to 3.2% in Q3 2017.

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  • Out-of-Home Panel Launched in Vietnam

    Out-of-Home Panel Launched in Vietnam

    A new panel measures regularly major convenient F&B purchased for consumption away from home.

    Read more

  • Generating incremental growth through promotions

    Generating incremental growth through promotions

    Keys for understanding short-term uplifts to achieve success in brands' promotional strategies.

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  • FMCG Monitor November 2018

    FMCG Monitor November 2018

    Veggie granules benefit from the Vu Lan season

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In the media

  • 11/01/2019 - VOV Vietnam

    The “fantastic four” Japanese retailers in Vietnam

    Japanese retailers AEON, Takashimaya, 7-Eleven, and FujiMart will create new consumer habits instead of buying and hunting for sales like Big C and Metro Cash & Carry did 10 years ago.

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  • 09/01/2019 - VietnamNet

    Vietnam’s e-commerce sector prospers in 2018

    Local newspapers noted six noteworthy events in e-commerce in 2018.

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  • 04/01/2019 - The Saigon Times

    Retail sales continue upward spiral

    Vietnam’s retail sales are forecast to amount to nearly $150 billion this year, up from some $140 billion last year, according to the general Statistical Office (GSO).

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  • 03/01/2019 - Hanoi Times

    Resilient Vietnam dong forecast to devalue less than 3% in 2019

    The dong has been quite resilient against the volatile Chinese renminbi, especially in comparison with regional currencies.

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  • 02/01/2019 - Vietnamnews

    Firms optimistic about business in Q1 2019

    A majority of firms in the manufacturing and processing industry were optimistic about their production and business activities for the first quarter of 2019, according to a survey by the General Statistics Office (GSO).

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  • 19/12/2018 - Vietnamplus

    First Fujimart to open in Vietnam this month

    Fujimart Vietnam Retail, a joint venture between Japanese trading house Sumitomo and local retail and real estate conglomerate BRG Group, will open its first Vietnamese supermarket in Hanoi this month.

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