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2017 Asia Brand Power - Retailer Report

Kantar Worldpanel’s second annual Asia Brand Power is published today, zeroing in on the powerful partners behind Asian brands’ success, responding and tailoring to consumers’ changing needs, driving and reshaping the FMCG market in Asia.

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E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that global e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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Download the Brand Footprint Report and discover which are this year the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities.

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Latest News

  • Tet 2018: The season of giving

    Tet 2018: The season of giving

    Tet 2018 is estimated to reach ~1% of total country’s 2017 GDP (over 45 trillion VND)

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  • Report: Finding new shoppers through advertising

    Report: Finding new shoppers through advertising

    By the end of 2018 the global media industry is set to be worth over $550 billion.

    Read more

  • Konsumer Insights Asia Q4 2017

    Konsumer Insights Asia Q4 2017

    FMCG in Asia enjoys a stronger growth of 3.9% in 2017.

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  • Staying in the game

    Staying in the game

    The FMCG market continues to perform strongly in Vietnam but fine-tuning will always be required.

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  • FMCG Monitor December 2017

    FMCG Monitor December 2017

    FMCG market improves in both Urban 4 cities and Rural, and is expected to rise by 6-7% in 2018.

    Read more

  • Finding new shoppers in 2018

    Finding new shoppers in 2018

    Can’t wait to know it all about how to drive brand growth next year?

    Read more

In the media

  • 16/04/2018 - Vietnam Investment Review

    Sabeco relents to Thai Beverage pressure for board presence

    Three foreigners, all of whom were allegedly nominated by Thai Beverage, will join the Sabeco management board at the coming meeting.

    View article
  • 13/04/2018 - VOV

    Sausage market still hot

    The prediction about the saturation of the sausage market two years ago was a false alarm as the industry has had stable annual growth rate of 15-20%.

    View article
  • 12/04/2018 - Vietnamnet

    Japanese retailers rush to open more shops in Vietnam

    Japanese retailers are pursuing their business strategy to open more convenience stores, malls and mini-marts within the next few years.

    View article
  • 11/04/2018 - Intellasia

    Inflation in 2018 forecasted at 3.5-3.8pct: NFSC

    In the latest economic report, the National Financial Supervisory Commission (NFSC) forecasts that the inflation in 2018 will increase 3.5-3.8 percent.

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  • 10/04/2018 - Viet Nam News

    Third of local firms do business in social networks

    Almost a third of more than 4,100 enterprises surveyed in Viet Nam do business on social networks, a slight decrease from the previous year.

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  • 09/04/2018 - Nhip Cau Dau Tu

    Vinamilk t́m động lực tăng trưởng mới

    Vinamilk phải duy tŕ tăng trưởng cao hơn trung b́nh ngành.

    View article

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