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Brand Footprint 2018

Explore Vietnam's most chosen brand owners and brands by sector in 2018.

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2017 Asia Brand Power - Retailer Report

Kantar Worldpanel’s second annual Asia Brand Power is published today, zeroing in on the powerful partners behind Asian brands’ success, responding and tailoring to consumers’ changing needs, driving and reshaping the FMCG market in Asia.

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E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that global e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Latest News

  • Vietnam: Reaching your target shoppers more efficiently

    Vietnam: Reaching your target shoppers more efficiently

    13/08/2018
    Understanding Vietnamese shoppers media habits and how this differs by key region.

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  • M&A within FMCG: Reward, Risk or Both?

    M&A within FMCG: Reward, Risk or Both?

    08/08/2018
    Within FMCG, the value and the number of M&A deals increase over the years.

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  • Vietnam's retail market: Future growth

    Vietnam's retail market: Future growth

    03/08/2018
    Future growth could lie in the transformation of key players

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  • FMCG Monitor June 2018

    FMCG Monitor June 2018

    30/07/2018
    Big retail formats: Growth opportunity?

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  • FMCG Monitor May 2018

    FMCG Monitor May 2018

    12/07/2018
    FMCG growth: Challenges and opportunities?

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  • Future trends of Snacking

    Future trends of Snacking

    05/07/2018
    Snacking is the growth driver for Packaged Foods, thanks to spending uplift from consumers.

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In the media

  • 16/08/2018 - Hanoi Times

    Vietnam's top coffee maker posts US$34.4 million profit per year despite leadership crisis


    The company remains one of the leaders in Vietnam`s food and beverage industry, despite its reputation being drowned in the conflict between the chairman and his wife for more than three years.

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  • 10/08/2018 - Hanoi Times

    ANZ retains forecasts for Vietnam’s GDP growth, sees policy rate hike in 2019


    ANZ expects the Vietnamese central bank to keep the policy rate at 6.25% in 2018, but to raise it to 6.75% next year to keep inflation in check.

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  • 10/08/2018 - Intellasia

    Nielsen: FMCG sector grows slightly


    The sales of Fast Moving Consumer Goods (FMCG) of traditional and modern trade channels (measured in urban areas only) slightly rose by 0.7 percent in the second quarter (Q2) of 2018.

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  • 08/08/2018 - Vietnam Economic Times

    The VietMac rice burger is now available on Vinmart+


    VietMac is becoming a familiar fast-food brand in the supermarket and convenience store system of Vietnam.

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  • 26/07/2018 - Vietnamnet

    Ice-cream market competition is scorching hot


    Vietnamese brands are still dominating the domestic ice cream market, but foreign companies are following hard on their heels.

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  • 24/07/2018 - Vietnam Investment Review

    Thai Beverage vows to overhaul Sabeco following $5-billion takeover


    Thai Beverage drafts out various plans to revamp Sabeco, right after it takes up dominant roles at the latter’s management board today.

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