Kantar Worldpanel - www.kantarworldpanel.com

Asia Brand Footprint 2019 report is out now!

Reveal the most chosen FMCG brands 2019 in Vietnam and other Asian markets.

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Brand Footprint 2019

Is Coca-Cola going to be the world’s most chosen consumer brand for the seventh year in a row? Find it out in our upcoming Brand Footprint report. Stay tuned for the launch of the new rankings on 15th May!

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Innovation - Unlock the possibilities

Discover the latest findings of new launches in Vietnam and how to maximise its impact.

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Insight Handbook 2019

A comprehensive book of the markets, trends, segments, products, and methods that will augment your intuitive business sense and send you in the right investment directions.

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Out of home, out of mind?

Out of home panel launched in Vietnam on 12 Dec 2018. A new panel using smartphone application allows us to measure regularly major convenient foods and beverages that Vietnamese individuals purchase for consumption away from home anytime, anywhere.

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Latest News

  • FMCG Monitor August 2019

    FMCG Monitor August 2019

    Spending FMCG remains strong growth in Q2.

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  • Fun Facts Corner: Cool for the summer

    Fun Facts Corner: Cool for the summer

    What's in my bag this summer? Let's explore how warmer weather impacts on consumer behaviors.

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  • Asia Consumer Insights Q1 2019

    Asia Consumer Insights Q1 2019

    Find growth in Lunar New Year season in China and Vietnam.

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  • FMCG Monitor July 2019

    FMCG Monitor July 2019

    FMCG market accelerates, e-commerce continues to expand

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  • New report – Winning Omnichannel to grow in retail

    New report – Winning Omnichannel to grow in retail

    What will influence the global FMCG picture as we enter a new decade? Find out in our new report.

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  • Webinar: How to be picked off the shelves most often?

    Webinar: How to be picked off the shelves most often?

    Key learnings from Asia Brand Footprint 2019 for brand growth in Vietnam FMCG market.

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In the media

  • 08/08/2019 - Intellasia

    Highlights of Vietnam’s economy in H1/2019

    Vietnam`s economy kept growing track in the first half this year with maintained GDP growth rate and stable CPI.

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  • 01/07/2019 - The Drum

    WPP edges closer to offloading Kantar, confirming ‘exclusive discussions’ with Bain

    WPP has confirmed it is in in “exclusive discussions” with Bain Capital for the sale of its majority stake in Kantar, valued at around $4bn.

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  • 20/06/2019 - The Drum

    Johnson & Johnson scraps global CMO role as part of ‘streamlined’ business model

    Alison Lewis is out as the global chief marketing officer of Johnson & Johnson, which has made the role redundant in the implementation of a revamped business model.

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  • 04/06/2019 - CNBC

    It’s not China or the US: Here are the trade war’s winners — so far

    Vietnam has emerged as the largest beneficiary of a diversion in trade flows as a result of the ongoing tariff fight between the U.S. and China, according to Nomura

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  • 20/05/2019 - VnExpress

    Shopee vs Lazada: it’s a pitched battle in Vietnam

    Shopee and Lazada, locked in a race to be top dog in online retail, are pouring money and trying various strategies to attract customers.

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  • 05/05/2019 - Vietnam Investment Review

    Vietnam’s socio-economic situation witnesses positive signs: PM

    Vietnam’s socio-economic situation in April 2019 witnessed many positive signs with macroeconomic stability and surging aggregate demand, Prime Minister Nguyen Xuan Phuc told a regular cabinet meeting in Hanoi on May 4.

    View article

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