Kantar Worldpanel - www.kantarworldpanel.com

Vietnam Insight Handbook 2020

Take your chance to hold the facts, the figures, comprehensive insights and forethoughts, into all the most important consumer and shopper trends in Vietnam.

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Winning Beverage sector in Vietnam

360 Degree View of the Consumer Journey from Purchase to Usage for In & Out of Home consumption.

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Winning Omnichannel in Vietnam

Findings on how retail landscape evolves in Vietnam market.

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Brand Footprint 2019

Is Coca-Cola going to be the world’s most chosen consumer brand for the seventh year in a row? Find it out in our upcoming Brand Footprint report. Stay tuned for the launch of the new rankings on 15th May!

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Out of home, out of mind?

Out of home panel launched in Vietnam on 12 Dec 2018. A new panel using smartphone application allows us to measure regularly major convenient foods and beverages that Vietnamese individuals purchase for consumption away from home anytime, anywhere.

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Latest News

  • Webinar: Covid-19 from consumers' thinking to behaving

    Webinar: Covid-19 from consumers' thinking to behaving

    01/04/2020
    Explore learnings specific to Vietnam to understand, to prepare and to respond.

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  • COVID-19: Consumer impacts in Vietnam Rural areas

    COVID-19: Consumer impacts in Vietnam Rural areas

    31/03/2020
    FMCG growth in Rural showed a slowdown in the 1st two months of 2020.

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  • COVID-19: Vietnam's consumer changes & retail movements

    COVID-19: Vietnam's consumer changes & retail movements

    16/03/2020
    Changes in Vietnamese consumer purchasing behaviors and movements in retail landscape.

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  • COVID-19: Asians worried sick about financial health

    COVID-19: Asians worried sick about financial health

    02/03/2020
    Financial health beats well-being as top fear.

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  • Beauty categories during the epidemic outbreak

    Beauty categories during the epidemic outbreak

    28/02/2020
    How will personal care and beauty categories perform after the outbreak of Covid-19?

    Read more

  • Kantar applies artificial intelligence to your shopping

    Kantar applies artificial intelligence to your shopping

    26/02/2020
    Kantar applies Singapore-developed AI technology to the growth challenges faced by CPG brands.

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In the media

  • 29/02/2020 - Vnexpress

    Vietnam Airlines managers’ salaries to be reduced as revenues take hit


    Vietnam Airlines, whose revenues have been hit badly by the Covid-19 epidemic, has cut the salaries of senior managers by 40 percent this year.

    View article
  • 25/02/2020 - Vietnam Investment Review

    Retailers striving to mitigate COVID-19 implications


    Feeling the bite of the ongoing coronavirus (COVID-19) outbreak, many businesses in retail and services are coming up with measures to soften the blow.

    View article
  • 24/02/2020 - Bizhub

    Viet Nam records trade deficit in first half of February


    Viet Nam recorded a trade deficit of US$30 million in the first half of February, according to the General Department of Customs.

    View article
  • 19/02/2020 - Vietnamnet

    The competition in the drinks and snacks market


    In July 2015, Mondelez International wrapped up a deal to take over the sweets manufacturing division of Kinh Do Group.

    View article
  • 15/02/2020 - Vietnam Plus

    More than 800 firms stop operating or scale down due to COVID-19


    More than 800 businesses and 8,700 employees have been affected by the COVID-19 epidemic, according to the Ministry of Labour, Invalids and Social Affairs.

    View article
  • 12/02/2020 - Hanoi Times

    Vietnam's 2020 GDP growth predicted to slow to 7-year low


    The Hanoitimes - Vietnam would be among four economies hardest hit by the Covid-19 outbreak, behind Singapore, Thailand and Hong Kong (China).

    View article

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