24/04/2025
An analysis of Vietnam's FMCG performance in Q1 2025, admist global economic votality and domestic large-scare structural shifts.
21/03/2025
Get a read on the region's FMCG performance of Q4 2024.
27/02/2025
Explore how brands can help consumers navigate a "brave new world" of choices.
19/02/2025
Gain insights into Vietnam's FMCG performance in 2024 amidst economic growth.
14/01/2025
The combined entity creates powerful new view of global consumer trends.
18/12/2024
Explore the impact of typhoon Yagi on northern Vietnamese consumers' purchase behaviour and spending priorities.
Explore how brands can help consumers navigate a "brave new world" of FMCG choices.
What can FMCG purchase behaviour in Tet 2024 tell us about the 2025 festive season?
Meet the movers and shakers that shaped Vietnam's FMCG landscape in 2023
11/04/2025 - Vietnam Investment Review
Jane Ha, Head of Marketing at Kantar Worldpanel Vietnam had a discussion with Vietnam Investment Review about the factors that will stimulate Vietnam's consumer goods industry in 2025.
11/01/2025 - Vietnam Investment Review
According to Nguyen Phuong Nga, senior business development director of market data company Kantar Vietnam, consumers will still tighten their spending and not give much priorities for beer and wine products. “Some customers are limiting their choices of some products such as wine and beer, and sharply increasing spending on healthy beverage products,” said Nga.
View article03/12/2024 - Vietnam News
Nguyễn Phương Nga, Head of Business Unit at Kantar Worldpanel Việt Nam, said after a prosperous Tết 2023 after COVID, 2024 saw a decline in spending on fast moving consumer goods in four key cities while growing by 0.9 per cent in rural areas.
View article02/12/2024 - The Investor
Consumers are prioritizing practical products such as household appliances, cooking aids and personal care items, says Nguyen Phuong Nga, business director at Kantar Worldpanel Vietnam.
A consumer survey across four major cities and rural areas by Kantar Worldpanel, a global marketing data and analytics company, shows three Tet 2025 consumption trends in Vietnam.
View article09/07/2024 - Vietnam News
Nguyễn Phương Nga from Kantar Vietnam, a market research company based in HCM City, said consumers now shop less frequently but on a greater number of channels with average spending per purchase on the rise, making attracting and retaining customers necessary.
View article15/05/2024 - Vietnam Investment Review
Fuelled by a positive economic outlook, consumer confidence in Vietnam's economic progress has rebounded to its highest level in over a year, according to a report by Kantar Worldpanel Vietnam.
View article09/05/2024 - Vietnam Investment Review
Vietnam’s fast-moving consumer goods (FMCG) market has continued to evolve at a fast pace with the expansion of international companies and changing consumer behaviour. Peter Christou, general manager of the Vietnam Worldpanel Division at Kantar, discussed with VIR’s Thanh Van his insights into the changing competitive landscape of Vietnam’s FMCG market.
View article21/04/2024 - Vietnam Plus
Economic outlook, demographic transformation and changing consumer trends are among macro shifts reshaping Vietnam’s fast-moving consumer goods (FMCG) landscape, according to marketing data and analytics company Kantar Worldpanel.
View article06/02/2024 - Vietnam Investment Review
Ongoing unfavourable global and internal economic conditions made an impact on Vietnam's fast-moving consumer goods (FMCG) market and consumer confidence, according to a report released by Kantar Worldpanel Vietnam on February 5.
View article10/01/2024 - Vietnam Economic Times
Analysts and stakeholders share their thoughts with Vietnam Economic Times on the prospects for Vietnam?s online food delivery market.
View article20/12/2022 - Vietnam Plus
Following two years of low sales during Tet (the Lunar New Year), things are expected to look up for the fast moving consumer goods industry this time around since the Vietnamese economy has recovered and consumers have a positive outlook on economic prospects, according to market research company Kantar Worldpanel Vietnam.
View article20/12/2022 - Vietnam Plus
Following two years of low sales during Tet (the Lunar New Year), things are expected to look up for the fast moving consumer goods industry this time around since the Vietnamese economy has recovered and consumers have a positive outlook on economic prospects, according to market research company Kantar Worldpanel Vietnam.
View article19/08/2022 - Vnexpress
Food giants in Vietnam have seen increasing revenues from instant noodles, taking advantage of a large and growing market.
View article11/07/2022 - Viet Nam News
A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.
View article04/05/2022 - Vnexpress
Revenues from the digital economy are estimated at US$53 billion in the first quarter, according to the Ministry of Information and Communications.
View article02/05/2022 - Vnexpress
Rising goods and service prices upped Vietnam?s Consumer Price Index (CPI) in the first four months by 2.1 percent, compared to 0.89 percent over the same period last year.
View article01/05/2022 - NhanDan
Foreign investment funds have made optimistic projections about Vietnam?s economic recovery in 2022 and the steady growth of foreign investment inflow.
View article