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Brand Footprint 2018

Explore Vietnam's most chosen brand owners and brands by sector in 2018.

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2017 Asia Brand Power - Retailer Report

Kantar Worldpanel’s second annual Asia Brand Power is published today, zeroing in on the powerful partners behind Asian brands’ success, responding and tailoring to consumers’ changing needs, driving and reshaping the FMCG market in Asia.

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E-commerce report

The fourth annual "Future of E-commerce in FMCG" study shows that global e-commerce now accounts for 4.6% of all FMCG sales. Our projections show that in 2025, online FMCG will be a USD 170 billion-dollar business and hold a 10% market share.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Latest News

  • Winning Omnichannel

    Winning Omnichannel

    Shoppers visit more different types of channels with the rise of minimarts/CVSs & online shopping

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  • FMCG Monitor April 2018

    FMCG Monitor April 2018

    FMCG market is forecasted to grow at +5% in 2018

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  • Vietnam’s most chosen brands by sector 2018

    Vietnam’s most chosen brands by sector 2018

    2018's Top 10 FMCG brands by sector were bought by the most consumers the most often in Vietnam

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  • Vietnam’s most chosen brand owners 2018

    Vietnam’s most chosen brand owners 2018

    Unilever, Masan Consumer and Vinamilk are the Top 3 brand owners for the sixth year running

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  • FMCG Monitor March 2018

    FMCG Monitor March 2018

    Rural's FMCG market continues strong growth and surpassed Urban 4 cities

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  • Out-of-home, out of mind?

    Out-of-home, out of mind?

    OOH consumption makes up nearly half (41%) of global spend and shows huge potential in Asian markets

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In the media

  • 13/06/2018 - Vietnamnet

    Vietnam’s beer market has potential, but not for all

    Vietnam remains one of the few beer markets in the world which is still maintaining high growth. However, not all breweries have succeeded in the market.

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  • 12/06/2018 - Hanoi Times

    Retail industry gets a big boost in Vietnam

    Double digit growth in revenue has made Vietnam’s retail sit atop the list of sectors with the highest number of newly-established enterprises to date this year.

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  • 06/06/2018 - Viet Nam News

    Big C launches low price programme

    Big C supermarket has launched a programme called “Always low price” at all of its 35 stores across the country that will run through this year.

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  • 06/06/2018 - Vietnamplus

    Hanoi’s e-commerce booms, entailing potential risks

    Hanoi has been one of the two leading localities in e-commerce for the past five years, but the trend has posed considerable risks in database, technology, transaction procedures, legal regulations and technology standards.

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  • 05/06/2018 - Viet Nam News

    Online retailer Tiki must choose between IPO or being acquired

    Online shopping website Tiki, said in the next three to five years, the company would decide whether to conduct initial public offering (IPO) or be acquired by another company.

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  • 01/06/2018 - VOV

    TH Group expects IPO in Singapore within next two years

    TH Group may one-up Vietjet and VNG by becoming the first Vietnamese firm to have its stock listed on an overseas stock exchange. However, the IPO is planned for 2020, which leaves a lot of space for action for the other firms.

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