Kantar Worldpanel - www.kantarworldpanel.com

Vietnam Insight Handbook 2020

Take your chance to hold the facts, the figures, comprehensive insights and forethoughts, into all the most important consumer and shopper trends in Vietnam.

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Winning Beverage sector in Vietnam

360 Degree View of the Consumer Journey from Purchase to Usage for In & Out of Home consumption.

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Winning Omnichannel in Vietnam

Findings on how retail landscape evolves in Vietnam market.

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Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

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Out of home, out of mind?

Out of home panel launched in Vietnam on 12 Dec 2018. A new panel using smartphone application allows us to measure regularly major convenient foods and beverages that Vietnamese individuals purchase for consumption away from home anytime, anywhere.

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Latest News

  • Local Webinar: Vietnam Omnichannel 2020

    Local Webinar: Vietnam Omnichannel 2020

    14/09/2020
    Understand and anticipate Vietnam’s retail dynamics in 2021 and beyond.

    Read more

  • FMCG Monitor September 2020

    FMCG Monitor September 2020

    09/09/2020
    Signs of slowdown in FMCG post social distancing period.

    Read more

  • The increased opportunity in environmental concern

    The increased opportunity in environmental concern

    08/09/2020
    Join us for the webinar to understand what consumers expect from your brand around sustainability.

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  • FMCG Monitor June 2020

    FMCG Monitor June 2020

    17/08/2020
    FMCG market hits double digit growth in H1 and is expected a slowdown in H2.

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  • Value for money retail: Discounters or Private Label?

    Value for money retail: Discounters or Private Label?

    04/08/2020
    Let's discuss on growth opportunities for value-for-money retail models in Asia & Vietnam market.

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  • New report out: What now? What next?

    New report out: What now? What next?

    03/08/2020
    The C-19 pandemic has uncovered a number of New Needs and New Behaviours overall FMCG categories.

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In the media

  • 29/02/2020 - Vnexpress

    Vietnam Airlines managers’ salaries to be reduced as revenues take hit


    Vietnam Airlines, whose revenues have been hit badly by the Covid-19 epidemic, has cut the salaries of senior managers by 40 percent this year.

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  • 25/02/2020 - Vietnam Investment Review

    Retailers striving to mitigate COVID-19 implications


    Feeling the bite of the ongoing coronavirus (COVID-19) outbreak, many businesses in retail and services are coming up with measures to soften the blow.

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  • 24/02/2020 - Bizhub

    Viet Nam records trade deficit in first half of February


    Viet Nam recorded a trade deficit of US$30 million in the first half of February, according to the General Department of Customs.

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  • 19/02/2020 - Vietnamnet

    The competition in the drinks and snacks market


    In July 2015, Mondelez International wrapped up a deal to take over the sweets manufacturing division of Kinh Do Group.

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  • 15/02/2020 - Vietnam Plus

    More than 800 firms stop operating or scale down due to COVID-19


    More than 800 businesses and 8,700 employees have been affected by the COVID-19 epidemic, according to the Ministry of Labour, Invalids and Social Affairs.

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  • 12/02/2020 - Hanoi Times

    Vietnam's 2020 GDP growth predicted to slow to 7-year low


    The Hanoitimes - Vietnam would be among four economies hardest hit by the Covid-19 outbreak, behind Singapore, Thailand and Hong Kong (China).

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