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Vietnam FMCG Outlook 2024: Winning new age consumers in shifting times

Vietnam's FMCG landscape is undergoing a metamorphosis with short term challenges in 2024 intersected with long term shifts in demographic structure, economic outlook, and consumer preferences. Read our report today for a comprehensive overview of the shifts and the tools for brands to thrive in changing times.

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FMCG Monitor FY 2023: Shifting sands

Vietnam posted an improved economic performance in Q4 2023, which pushed the country's full-year GDP growth to 5.05% in a challenging year. Read our latest FMCG Monitor report to see how FMCG market and consumer confidence in Vietnam fared against the headwinds of 2023.

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Vietnam Brand Footprint 2023

Discover the most chosen FMCG brands in Vietnam Brand Footprint 2023 rankings and how brands adapted to changing consumer behaviour in post-pandemic era.

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Tet 2023: three festive FMCG shopping insights unveiled

Discover the latest insights on consumer behavior during the Vietnamese New year 2023, the biggest holiday of the year in Vietnam. In this report by Worldpanel Vietnam, dig deeper into the three festive shopping insights that can reshape your holiday marketing plans and help you engage consumers in meaningful ways in the next Tet seasons.

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5 key factors influencing Vietnam's FMCG market in 2023

Vietnam's consumer market is evolving rapidly, with new products being launched every hours, new market players and changing consumer tastes. Read more to explore the key trends that will shape the FMCG market in 2023.

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Latest Insights

  • Asia Pulse Q4 2023: Beverages fuel Asia FMCG expansion

    Asia Pulse Q4 2023: Beverages fuel Asia FMCG expansion

    Get the scoop on Asia's FMCG performance at the end of 2023.

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  • Report: Vietnam FMCG Outlook 2024

    Report: Vietnam FMCG Outlook 2024

    Identify the shifts shaping Vietnam's FMCG sector & growth pillars to help brand thrive in 2024.

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  • FMCG Monitor FY 2023: Shifting sands

    FMCG Monitor FY 2023: Shifting sands

    In-home FMCG in 2023 shows signs of growth in a challenging economic picture.

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  • The year in review: 8 FMCG insights that shaped 2023

    The year in review: 8 FMCG insights that shaped 2023

    As we are heading into 2024, what’s a better time to reflect on the insights that shaped 2023?

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  • Asia Pulse Q3 2023: West & South Asia lead FMCG growth

    Asia Pulse Q3 2023: West & South Asia lead FMCG growth

    Delve into the dynamics of 11 Asian FMCG markets in Q3 2023.

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  • Face Value: Unlocking Global Beauty Insights

    Face Value: Unlocking Global Beauty Insights

    In SEA, increasing awareness of hair & skin issues has led to soaring usage of UV sunscreens.

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In the media

  • 10/01/2024 - Vietnam Economic Times

    Food delivery a complex, dynamic landscape

    Analysts and stakeholders share their thoughts with Vietnam Economic Times on the prospects for Vietnam’s online food delivery market.

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  • 20/12/2022 - Vietnam Plus

    Consumer product sales to increase by 7-9% during Tet

    Following two years of low sales during Tet (the Lunar New Year), things are expected to look up for the fast moving consumer goods industry this time around since the Vietnamese economy has recovered and consumers have a positive outlook on economic prospects, according to market research company Kantar Worldpanel Vietnam.

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  • 19/08/2022 - Vnexpress

    Food giants posts rising revenue from instant noodles

    Food giants in Vietnam have seen increasing revenues from instant noodles, taking advantage of a large and growing market.

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  • 11/07/2022 - Viet Nam News

    Brands urged to prepare for changes in VN’s consumer market

    A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.

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  • 04/05/2022 - Vnexpress

    Digital economy worth $53 bln in Q1

    Revenues from the digital economy are estimated at US$53 billion in the first quarter, according to the Ministry of Information and Communications.

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  • 02/05/2022 - Vnexpress

    Four-month inflation doubles

    Rising goods and service prices upped Vietnam’s Consumer Price Index (CPI) in the first four months by 2.1 percent, compared to 0.89 percent over the same period last year.

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  • 01/05/2022 - NhanDan

    Vietnam’s economic growth in 2022 projected to be stronger than previously expected

    Foreign investment funds have made optimistic projections about Vietnam’s economic recovery in 2022 and the steady growth of foreign investment inflow.

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