Kantar Worldpanel - www.kantarworldpanel.com

Asia Brand Footprint 2019 report is out now!

Reveal the most chosen FMCG brands 2019 in Vietnam and other Asian markets.

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Brand Footprint 2019

Is Coca-Cola going to be the world’s most chosen consumer brand for the seventh year in a row? Find it out in our upcoming Brand Footprint report. Stay tuned for the launch of the new rankings on 15th May!

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Innovation - Unlock the possibilities

Discover the latest findings of new launches in Vietnam and how to maximise its impact.

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Insight Handbook 2019

A comprehensive book of the markets, trends, segments, products, and methods that will augment your intuitive business sense and send you in the right investment directions.

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Out of home, out of mind?

Out of home panel launched in Vietnam on 12 Dec 2018. A new panel using smartphone application allows us to measure regularly major convenient foods and beverages that Vietnamese individuals purchase for consumption away from home anytime, anywhere.

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Latest News

  • Asia Consumer Insights Q1 2019

    Asia Consumer Insights Q1 2019

    11/07/2019
    Find growth in Lunar New Year season in China and Vietnam.

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  • FMCG Monitor July 2019

    FMCG Monitor July 2019

    08/07/2019
    FMCG market accelerates, e-commerce continues to expand

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  • New report – Winning Omnichannel to grow in retail

    New report – Winning Omnichannel to grow in retail

    03/07/2019
    What will influence the global FMCG picture as we enter a new decade? Find out in our new report.

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  • Webinar: How to be picked off the shelves most often?

    Webinar: How to be picked off the shelves most often?

    02/07/2019
    Key learnings from Asia Brand Footprint 2019 for brand growth in Vietnam FMCG market.

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  • FMCG Monitor June 2019

    FMCG Monitor June 2019

    19/06/2019
    Vietnam's FMCG market shows a glowing outlook in the first four months of 2019.

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  • Vietnam's most chosen FMCG brand owners and brands 2019

    Vietnam's most chosen FMCG brand owners and brands 2019

    10/06/2019
    Explore how these brands have managed to be picked off the shelves most often.

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In the media

  • 01/07/2019 - The Drum

    WPP edges closer to offloading Kantar, confirming ‘exclusive discussions’ with Bain


    WPP has confirmed it is in in “exclusive discussions” with Bain Capital for the sale of its majority stake in Kantar, valued at around $4bn.

    View article
  • 20/06/2019 - The Drum

    Johnson & Johnson scraps global CMO role as part of ‘streamlined’ business model


    Alison Lewis is out as the global chief marketing officer of Johnson & Johnson, which has made the role redundant in the implementation of a revamped business model.

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  • 04/06/2019 - CNBC

    It’s not China or the US: Here are the trade war’s winners — so far


    Vietnam has emerged as the largest beneficiary of a diversion in trade flows as a result of the ongoing tariff fight between the U.S. and China, according to Nomura

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  • 20/05/2019 - VnExpress

    Shopee vs Lazada: it’s a pitched battle in Vietnam


    Shopee and Lazada, locked in a race to be top dog in online retail, are pouring money and trying various strategies to attract customers.

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  • 05/05/2019 - Vietnam Investment Review

    Vietnam’s socio-economic situation witnesses positive signs: PM


    Vietnam’s socio-economic situation in April 2019 witnessed many positive signs with macroeconomic stability and surging aggregate demand, Prime Minister Nguyen Xuan Phuc told a regular cabinet meeting in Hanoi on May 4.

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  • 25/04/2019 - Bizhub

    Masan reveals plans to enter home personal care, retail sectors


    Shareholders of Masan Group Corporation approved a number of targets for 2019 and profit distribution plans at its annual general meeting held in HCM City on Wednesday.

    View article

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