Vietnam Brand Footprint 2024
Read Kantar's latest Vietnam Brand Footprint 2024 report for a reveal of the most chosen FMCG brands in Vietnam.
Read the reportLatest Insights
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FMCG Monitor Q2 2024: In-home FMCG spending stalls
18/07/2024
Vietnam's in-home FMCG remains stagnant in a more favourable econmic outlook -
Brand Footprint 2024: Decoding brand choices in Vietnam
10/07/2024
Meet the movers and shakers that shape Vietnam's FMCG landscape in 2023 -
Maximise ad effectiveness in Southeast Asia
08/07/2024
Maximising ad effectiveness in Southeast Asia, a joint report by Kantar Worldpanel and Meta.
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FMCG Monitor Q1 2024: Tet 2024 fails to spark growth
06/05/2024
Vietnam's in-home FMCG experienced setback in Q1 2024 despite growing consumer confidence. -
Webinar: Vietnam Shopper Pulse 2024
24/04/2024
Is your brand keeping pace with evolving shopper behaviour in Vietnam? -
Asia Pulse Q4 2023: Beverages fuel Asia FMCG expansion
30/03/2024
Get the scoop on Asia's FMCG performance at the end of 2023.
In the media
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10/01/2024 - Vietnam Economic Times
Food delivery a complex, dynamic landscape
Analysts and stakeholders share their thoughts with Vietnam Economic Times on the prospects for Vietnam’s online food delivery market.
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20/12/2022 - Vietnam Plus
Consumer product sales to increase by 7-9% during Tet
Following two years of low sales during Tet (the Lunar New Year), things are expected to look up for the fast moving consumer goods industry this time around since the Vietnamese economy has recovered and consumers have a positive outlook on economic prospects, according to market research company Kantar Worldpanel Vietnam.
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19/08/2022 - Vnexpress
Food giants posts rising revenue from instant noodles
Food giants in Vietnam have seen increasing revenues from instant noodles, taking advantage of a large and growing market.
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11/07/2022 - Viet Nam News
Brands urged to prepare for changes in VN’s consumer market
A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.
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04/05/2022 - Vnexpress
Digital economy worth $53 bln in Q1
Revenues from the digital economy are estimated at US$53 billion in the first quarter, according to the Ministry of Information and Communications.
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02/05/2022 - Vnexpress
Four-month inflation doubles
Rising goods and service prices upped Vietnam’s Consumer Price Index (CPI) in the first four months by 2.1 percent, compared to 0.89 percent over the same period last year.
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01/05/2022 - NhanDan
Vietnam’s economic growth in 2022 projected to be stronger than previously expected
Foreign investment funds have made optimistic projections about Vietnam’s economic recovery in 2022 and the steady growth of foreign investment inflow.
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