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Download the Brand Footprint 2016 report and discover which are the most chosen consumer brands throughout the world

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Asia Brand Power 2015

The first publication to chart the shift in the competitive landscape of Asia’s FMCG market, where local brands are now growing twice as fast as their global rivals.

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E-commerce Report: 2015 Edition

"Accelerating the growth of e-commerce: 2015 Edition” – forecasts FMCG online sales to hit $130 billion by the end of 2025.

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Solutions to drive your brand growth

Kantar Worldpanel aligns its global portfolio around seven capabilities.

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Latest News

  • More complex beauty regime among Vietnamese women

    More complex beauty regime among Vietnamese women

    What can help current manufacturers be more competitive?

    Read more

  • FMCG Monitor December 2016

    FMCG Monitor December 2016

    Positive movement is captured in Urban FMCG market while Rural market faces decelerating growth.

    Read more

  • FMCG Monitor November 2016

    FMCG Monitor November 2016

    Urban FMCG market shows a recovery while Rural market experiences a slowdown

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  • FMCG Monitor October 2016

    FMCG Monitor October 2016

    The FMCG value growth has been performing better in the latest period

    Read more

  • Global e-commerce grocery market has grown 15% to $48bn

    Global e-commerce grocery market has grown 15% to $48bn

    Both in Vietnam and globally e-commerce growth outpaces the overall FMCG market in the 12 months to June 2016

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  • Mini-Stores: The future of Modern Trade in Vietnam?

    Mini-Stores: The future of Modern Trade in Vietnam?

    The emergence of Ministores in Vietnam continues to grow that meet consumer demands in their increasingly busy life.

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In the media

  • 15/02/2017 - Vietnam Investment Review

    All signs point to sustained growth

    Behind Vietnam’s strong economic growth and widespread national development, there is an engine of increasing foreign direct investment.

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  • 11/02/2017 - VNExpress

    Vietnam on track to become 20th biggest economy in 2050

    The world is going to see significant shifts in economic order over the next few decades, with Vietnam poised to make the biggest improvement of all, according to a new report by consulting firm PricewaterhouseCoopers.

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  • 11/02/2017 - Vietnamnews

    Vietnamese women’s cosmetics market sees stable growth

    The Vietnamese beauty market saw stable growth last year, with a year-on-year increase of 4 percent, and is expected to thrive in the years to come.

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  • 11/02/2017 - Bizhub

    National retail trade sales see increase in January 2017

    The total revenue from retail trade and services saw a year-on-year rise of 10 per cent, to US$15 billion in January, according to the General Statistics Office (GSO)

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  • 11/02/2017 - Bizhub

    Thailand invests $7.7 billion in Viet Nam

    Thailand has invested US$7.7 billion in 440 projects in Viet Nam to become the country’s tenth largest investor.

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  • 11/02/2017 - Vietnam Investment Review

    Heineken steps up game with colossal Vung Tau investment

    Heineken Vietnam Brewery Vung Tau Joint Stock Company will spend $185 million to expand the factory and increase its capacity to over 610 million litres of beer per year.

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  • 19/01/2017 - World Economic Forum

    3 predictions for the future of retail – from the CEO of Walmart

    What will shopping be like in 10 years? No one knows all the details (that’s exciting!), but one thing is for sure: it will be very different than it is today.

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  • 17/01/2017 - The Saigon Times

    VEPR: Don’t pursue growth at the cost of stability

    The Vietnam Institute for Economic and Policy Research (VEPR) has said that this year’s gross domestic product (GDP) growth target of 6.7% is high and that authorities should not try to achieve the target at the expense of macro-economic stability.

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  • 09/01/2017 - VNExpress

    Vietnamese optimistic about economic prospects in 2017

    The country ranked fifth in the economic optimism index, only behind Ghana, Bangladesh, Ivory Coast and India.

    View article

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