Brand Footprint 2018
Explore Vietnam's most chosen brand owners and brands by sector in 2018.
Click hereLatest News
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Winning Omnichannel
20/06/2018
Shoppers visit more different types of channels with the rise of minimarts/CVSs & online shopping -
FMCG Monitor April 2018
04/06/2018
FMCG market is forecasted to grow at +5% in 2018 -
Vietnam’s most chosen brands by sector 2018
16/05/2018
2018's Top 10 FMCG brands by sector were bought by the most consumers the most often in Vietnam
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Vietnam’s most chosen brand owners 2018
15/05/2018
Unilever, Masan Consumer and Vinamilk are the Top 3 brand owners for the sixth year running -
FMCG Monitor March 2018
08/05/2018
Rural's FMCG market continues strong growth and surpassed Urban 4 cities -
Out-of-home, out of mind?
04/05/2018
OOH consumption makes up nearly half (41%) of global spend and shows huge potential in Asian markets
In the media
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13/06/2018 - Vietnamnet
Vietnam’s beer market has potential, but not for all
Vietnam remains one of the few beer markets in the world which is still maintaining high growth. However, not all breweries have succeeded in the market.
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12/06/2018 - Hanoi Times
Retail industry gets a big boost in Vietnam
Double digit growth in revenue has made Vietnam’s retail sit atop the list of sectors with the highest number of newly-established enterprises to date this year.
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06/06/2018 - Viet Nam News
Big C launches low price programme
Big C supermarket has launched a programme called “Always low price” at all of its 35 stores across the country that will run through this year.
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06/06/2018 - Vietnamplus
Hanoi’s e-commerce booms, entailing potential risks
Hanoi has been one of the two leading localities in e-commerce for the past five years, but the trend has posed considerable risks in database, technology, transaction procedures, legal regulations and technology standards.
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05/06/2018 - Viet Nam News
Online retailer Tiki must choose between IPO or being acquired
Online shopping website Tiki, said in the next three to five years, the company would decide whether to conduct initial public offering (IPO) or be acquired by another company.
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01/06/2018 - VOV
TH Group expects IPO in Singapore within next two years
TH Group may one-up Vietjet and VNG by becoming the first Vietnamese firm to have its stock listed on an overseas stock exchange. However, the IPO is planned for 2020, which leaves a lot of space for action for the other firms.
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