Kantar Worldpanel - www.kantarworldpanel.com

Innovating for Growth

Innovation is a lever for brands to grow and our new publication analyses more than 1,800 new product launches to discover what successful product innovations have in common.

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Out of home, out of mind?

Out of home panel launched in Vietnam on 12 Dec 2018. A new panel using smartphone application allows us to measure regularly major convenient foods and beverages that Vietnamese individuals purchase for consumption away from home anytime, anywhere.

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The Dynamic World of E-Commerce in Asia

By 2025, Asia E-Commerce share within the FMCG industry is projected to reach 15% from 7.3% in 2017. What is the reason behind this rapid growth of e-commerce? Find out more at our webinar and white paper on 17 Oct 2018.

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Brand Footprint 2018

Explore Vietnam's most chosen brand owners and brands by sector in 2018.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Latest News

  • Kantar moves to single brand

    Kantar moves to single brand

    All Kantar's services and offerings will be delivered under the Kantar brand name.

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  • Fun Facts Corner: Vietnam beauty

    Fun Facts Corner: Vietnam beauty

    Capture your opportunities to win Vietnamese beauty lovers.

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  • FMCG Monitor Full Year 2018

    FMCG Monitor Full Year 2018

    A stronger year for modern trade with the evolution of both big & small, on & off retail formats.

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  • New report out: How at-home consumption is changing

    New report out: How at-home consumption is changing

    In our new report we found out why healthy snacking is on the up or how menus are getting simpler.

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  • Centennials at 21

    Centennials at 21

    Gen Zís growing influence on spending and brand loyalty.

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  • How to measure innovation success beyond sales?

    How to measure innovation success beyond sales?

    In our new publication "Innovating for Growth" we analysed more than 1,800 new product launches.

    Read more

In the media

  • 19/03/2019 - Think with Google

    How grocers should embrace online shopping

    The grocery category is on the precipice of major change. Today only 3% of U.S. grocery spending occurs online, but e-commerce penetration is projected to triple over the next 10 years.

    View article
  • 13/03/2019 - VOV Vietnam

    Ecommerce market size set to peak at $15 billion by 2020

    The booming ecommerce market in Vietnam is expected to beat the previous revenue forecast of $10 billion and reach $15 billion by 2020, a trade official has said.

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  • 12/03/2019 - Intellasia

    Two growth scenarios in 2019

    The Ministry of Planning an Investment (MPI) has released the report on the implementation of Resolution 01/NQ-CP and the socio-economic situation in February and the first two months of 2019.

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  • 06/03/2019 - Vietnamnet

    Japanese retailer MUJI to set foot in Vietnam

    After the landfall of AEON, Takashimaya, 7-Eleven, and FujiMart, Vietnamís retail market will welcome a new Japanese player called MUJI from Japan, which promises to heat up the race in this high-potential sector.

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  • 06/03/2019 - VnExpress International

    Vietnam is Nestlťís fastest-growing market in Asia

    Nestle South-East Asia posted solid growth last year underpinned by double-digit growth in Vietnam.

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  • 05/03/2019 - VOV Vietnam

    Mobile World doubles down on groceries business

    Retail giant Mobile World Investment Corporation has announced plans to invest VND1 trillion ($43.07 million) in Bach Hoa Xanh, its groceries business.

    View article

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