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Asia Brand Footprint 2019 report is out now!

Reveal the most chosen FMCG brands 2019 in Vietnam and other Asian markets.

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Brand Footprint 2019

Is Coca-Cola going to be the world’s most chosen consumer brand for the seventh year in a row? Find it out in our upcoming Brand Footprint report. Stay tuned for the launch of the new rankings on 15th May!

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Innovation - Unlock the possibilities

Discover the latest findings of new launches in Vietnam and how to maximise its impact.

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Insight Handbook 2019

A comprehensive book of the markets, trends, segments, products, and methods that will augment your intuitive business sense and send you in the right investment directions.

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Out of home, out of mind?

Out of home panel launched in Vietnam on 12 Dec 2018. A new panel using smartphone application allows us to measure regularly major convenient foods and beverages that Vietnamese individuals purchase for consumption away from home anytime, anywhere.

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Latest News

  • Vietnam Webinar: Winning Beverage sector

    Vietnam Webinar: Winning Beverage sector

    360-Degree View of the Consumer Journey from Purchase to Usage for In & Out-of-Home consumption.

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  • Fun Facts Corner: Vietnamese consumers’ changing diet

    Fun Facts Corner: Vietnamese consumers’ changing diet

    76% of Vietnamese consumers are trying to reduce their fat consumption.

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  • FMCG Monitor November 2019

    FMCG Monitor November 2019

    FMCG hits double digit growth in Rural.

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  • Webinar: Winning food & drink occasions

    Webinar: Winning food & drink occasions

    Winning food & drink occasions delves into the OOH dynamics that show an increase in spend globally.

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  • Asia Consumer Insights Q2 2019

    Asia Consumer Insights Q2 2019

    Ramadan: Embracing festive opportunities to win consumers in Indonesia and Malaysia.

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  • FMCG Monitor October 2019

    FMCG Monitor October 2019

    FMCG keeps growth momentum in Rural Vietnam.

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In the media

  • 30/10/2019 - Vietnamnews

    October’s CPI reaches three-year high

    Hanoi – Vietnam’s consumer price index (CPI) in October increased by 0.59 per cent against September – the highest rate in the last three years, driven by soaring pork and fuel prices, data from the General Statistics Office (GSO) showed on Tuesday.

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  • 30/10/2019 - Vietnam Economic Times

    Tetra Pak wins EuroCham award for Best Sustainable Business Initiatives

    Tetra Pak, the Sweden-based food processing and packaging solutions provider, received an award for Best Sustainable Business Initiatives from the European Chamber of Commerce (EuroCham) in recognition of its sustainable work in Vietnam.

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  • 21/10/2019 - Vietnamnet

    Latest Map of E-commerce Vietnam released

    The latest update from Map of E-commerce Vietnam conducted by the iPrice Group reveals that the number of visitors to Sendo’s website in the third quarter stood at 30.9 million each month and this was the second consecutive quarter the website has seen a 10 percent increase in traffic over the previous quarter.

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  • 16/10/2019 - Vietnam Economic Times

    Bach Hoa Xanh & FrieslandCampina team up

    Bach Hoa Xanh, the Mobile World Investment JSC (MWG)’s grocery chain, announced on October 15 in Ho Chi Minh City a strategic cooperation agreement with FrieslandCampina, one of the leading dairy companies in the world and the owner of famous brands such as Fristi, Yomost, Ovaltine, and Dutch Lady.

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  • 09/10/2019 - Vietnam Investment Review

    Lazada e-wallet call: out of the frying pan and into the fire

    Falling farther and farther behind other e-commerce platforms, Lazada has decided to branch out into e-wallet services – a decision with which the company may very well dig its own grave.

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  • 08/10/2019 - Bizhub

    ThaiBev considers Viet Nam a key market

    Thai Beverage (ThaiBev), Thailand's biggest beverage company, is focusing on Viet Nam as one of its key markets in ASEAN as the company aims to become the region's market leader by 2025.

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