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‘Cautious optimism’ around Tet 2023's FMCG growth

We explore the FMCG market outlook and how consumer spending may differ this upcoming festive season. How can brands best position themselves for an optimistic yet cautious climate of Tet 2023?

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Asia Pulse Q3 2022: Steady growth but pressure remains

Despite the pressures of inflation, Asian markets sustain growth of 4.2% in Q3 22.

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FMCG Monitor Q3 2022: The recovery of beverage sector in Vietnam

The 3rd quarter of 2022 saw robust GDP growth with an overall growth in the FMCG market, despite different growth patterns between urban and rural areas.

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Beauty Trends in Asia 2022

Read the free report to uncover beauty shoppers’ behaviour in the age of inflation

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Kantar Report I Vietnam's Beverage Consumption 2022

Read our latest report about the key trends and demand segments in Vietnam's Beverage Consumption

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Latest News

  • The shopper behaviour data that explains 2022

    Huge changes in the world this year have transformed how consumers shop and what they buy.

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  • 2022: The year in FMCG

    2022: The year in FMCG

    Read Kantar Vietnam's most popular reports in 2022.

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  • ‘Cautious optimism’ around Tet 2023's FMCG growth

    ‘Cautious optimism’ around Tet 2023's FMCG growth

    Holiday spend is expected to be 7-9% higher than 2022 – but will be tempered by rising prices.

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  • Asia Pulse Q3 2022: Steady growth but pressure remains

    Asia Pulse Q3 2022: Steady growth but pressure remains

    Inflation is still putting pressure on Asian FMCG markets in Q3, see how each market responds

    Read more

  • Economic Outlook and Pressure Groups

    Economic Outlook and Pressure Groups

    Anticipating buyer behaviour based on economic context and shoppers’ financial situations

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  • How inflation impacts FMCG shoppers in SEA?

    How inflation impacts FMCG shoppers in SEA?

    FMCG players: are you ready to play amidst the inflation in SEA?

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In the media

  • 20/12/2022 - Vietnam Plus

    Consumer product sales to increase by 7-9% during Tet

    Following two years of low sales during Tet (the Lunar New Year), things are expected to look up for the fast moving consumer goods industry this time around since the Vietnamese economy has recovered and consumers have a positive outlook on economic prospects, according to market research company Kantar Worldpanel Vietnam.

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  • 19/08/2022 - Vnexpress

    Food giants posts rising revenue from instant noodles

    Food giants in Vietnam have seen increasing revenues from instant noodles, taking advantage of a large and growing market.

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  • 11/07/2022 - Viet Nam News

    Brands urged to prepare for changes in VN’s consumer market

    A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.

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  • 04/05/2022 - Vnexpress

    Digital economy worth $53 bln in Q1

    Revenues from the digital economy are estimated at US$53 billion in the first quarter, according to the Ministry of Information and Communications.

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  • 02/05/2022 - Vnexpress

    Four-month inflation doubles

    Rising goods and service prices upped Vietnam’s Consumer Price Index (CPI) in the first four months by 2.1 percent, compared to 0.89 percent over the same period last year.

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  • 01/05/2022 - NhanDan

    Vietnam’s economic growth in 2022 projected to be stronger than previously expected

    Foreign investment funds have made optimistic projections about Vietnam’s economic recovery in 2022 and the steady growth of foreign investment inflow.

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  • 30/04/2022 - NhanDan

    Enterprises placed at the heart of Vietnam’s economic restructuring

    The Government has recently issued an action programme implementing the National Assembly’s economic restructuring plan for the 2021-2025 period, in which enterprises are placed at the centrepiece.

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