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The Dynamic World of E-Commerce in Asia

By 2025, Asia E-Commerce share within the FMCG industry is projected to reach 15% from 7.3% in 2017. What is the reason behind this rapid growth of e-commerce? Find out more at our upcoming webinar and white paper on 17 Oct 2018.

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Brand Footprint 2018

Explore Vietnam's most chosen brand owners and brands by sector in 2018.

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2017 Asia Brand Power - Retailer Report

Kantar Worldpanel’s second annual Asia Brand Power is published today, zeroing in on the powerful partners behind Asian brands’ success, responding and tailoring to consumers’ changing needs, driving and reshaping the FMCG market in Asia.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Latest News

  • The Dynamic World of E-Commerce in Asia

    The Dynamic World of E-Commerce in Asia

    01/10/2018
    For Vietnam only, online is flourishing 7 times faster than FMCG in total Modern Trade.

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  • Vietnam: Into the minds of Millennial shoppers

    Vietnam: Into the minds of Millennial shoppers

    24/09/2018
    Millennials are the key labor force as well as the main consumer target to keep an eye on.

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  • Consumer Insights Asia: FMCG sees positive growth

    Consumer Insights Asia: FMCG sees positive growth

    18/09/2018
    FMCG in Asia sees positive growth by 3.8% in Q2 2018, compared to 3.3% in Q2 2017.

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  • FMCG Monitor September 2018

    FMCG Monitor September 2018

    11/09/2018
    Ice cream achieved double-digit growth rate & reached more consumers this summer in Rural.

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  • Vietnam: Reaching your target shoppers more efficiently

    Vietnam: Reaching your target shoppers more efficiently

    13/08/2018
    Understanding Vietnamese shoppers media habits and how this differs by key region.

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  • M&A within FMCG: Reward, Risk or Both?

    M&A within FMCG: Reward, Risk or Both?

    08/08/2018
    Within FMCG, the value and the number of M&A deals increase over the years.

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In the media

  • 16/10/2018 - Vietnam economic times

    Eurocham: EVFTA a "win-win" for Europe and Vietnam


    Nine out of ten European companies want the EU-Vietnam Free Trade Agreement (EVFTA) to be implemented in 2019 or as soon as possible thereafter, according to new research from the European Chamber of Commerce in Vietnam (EuroCham).

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  • 15/10/2018 - The Saigon times

    Vietnam’s GDP could surpass 6.8%: VEPR


    Given the gross domestic product (GDP) growth rate of 6.88% in the third quarter of 2018, the Vietnam Institute for Economic and Policy Research (VEPR) forecast the country’s full-year growth target of 6.5%-6.7% is attainable.

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  • 15/10/2018 - The Saigon times

    Large-scale mobile marketing event comes to HCMC


    The Mobile Marketing Association (MMA) on October 26 will host an annual event called “MMA Forum Vietnam 2018” at the InterContinental Hotel in HCMC, serving as a bridge connecting businesses, brands and agencies to discuss how mobile power is affecting and defining the future of business.

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  • 12/10/2018 - VOV Vietnam

    Filipino giant URC harbours great ambitions in Vietnam


    Universal Robina Corporation is keen on expanding market coverage to become an important part of the foreign direct investment community and contribute to the country’s development.

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  • 12/10/2018 - VnExpress International

    Saigon’s new mantra: eco-friendly living


    Saigonese are increasingly opting for a sustainable lifestyle and happy to give environment-friendly things like reusable straws and natural shampoos a try.

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  • 12/10/2018 - Research Live

    Global market research industry worth $76bn


    The annual global turnover for research and insight in 2017 was $76bn, compared with $71.5bn in 2016.

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