Kantar Worldpanel - www.kantarworldpanel.com

Vietnam Insight Handbook 2020

Take your chance to hold the facts, the figures, comprehensive insights and forethoughts, into all the most important consumer and shopper trends in Vietnam.

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Winning Beverage sector in Vietnam

360 Degree View of the Consumer Journey from Purchase to Usage for In & Out of Home consumption.

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Winning Omnichannel in Vietnam

Findings on how retail landscape evolves in Vietnam market.

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Brand Footprint 2020

Our most chosen FMCG brands annual ranking is out! This edition includes a special analysis on how the biggest brands are faring during the current pandemic, with early signs showing that they are winning in relative terms.

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Out of home, out of mind?

Out of home panel launched in Vietnam on 12 Dec 2018. A new panel using smartphone application allows us to measure regularly major convenient foods and beverages that Vietnamese individuals purchase for consumption away from home anytime, anywhere.

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Latest News

  • Vietnam's most chosen FMCG brand owners and brands 2020

    Vietnam's most chosen FMCG brand owners and brands 2020

    18/06/2020
    Brands ensure growth using key levers based on evolving consumer needs.

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  • Living in COVID-19 times

    Living in COVID-19 times

    03/06/2020
    Read our latest whitepaper Living in COVID-19 times Asian consumer/shopper reaction during lock-down

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  • Brand Footprint: Local vigour beats global resurgence

    Brand Footprint: Local vigour beats global resurgence

    20/05/2020
    Read the findings from Brand Footprint ranking, a global measure of how often brands are chosen.

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  • Webinar: New normal post lockdown - Myth or reality?

    Webinar: New normal post lockdown - Myth or reality?

    19/05/2020
    Since we are returning to normal, any changes observed among Vietnamese in the way of living?

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  • COVID-19: 10 thoughts on its impact across Asia

    COVID-19: 10 thoughts on its impact across Asia

    15/05/2020
    Welcome to the Asia edition of “ten slides to make you think” series.

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  • COVID-19: Abnormal FMCG spend in Vietnam pre-lockdown

    COVID-19: Abnormal FMCG spend in Vietnam pre-lockdown

    14/05/2020
    Continued behavioral changes among Vietnamese consumers potentially shaping new habits.

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In the media

  • 29/02/2020 - Vnexpress

    Vietnam Airlines managers’ salaries to be reduced as revenues take hit


    Vietnam Airlines, whose revenues have been hit badly by the Covid-19 epidemic, has cut the salaries of senior managers by 40 percent this year.

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  • 25/02/2020 - Vietnam Investment Review

    Retailers striving to mitigate COVID-19 implications


    Feeling the bite of the ongoing coronavirus (COVID-19) outbreak, many businesses in retail and services are coming up with measures to soften the blow.

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  • 24/02/2020 - Bizhub

    Viet Nam records trade deficit in first half of February


    Viet Nam recorded a trade deficit of US$30 million in the first half of February, according to the General Department of Customs.

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  • 19/02/2020 - Vietnamnet

    The competition in the drinks and snacks market


    In July 2015, Mondelez International wrapped up a deal to take over the sweets manufacturing division of Kinh Do Group.

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  • 15/02/2020 - Vietnam Plus

    More than 800 firms stop operating or scale down due to COVID-19


    More than 800 businesses and 8,700 employees have been affected by the COVID-19 epidemic, according to the Ministry of Labour, Invalids and Social Affairs.

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  • 12/02/2020 - Hanoi Times

    Vietnam's 2020 GDP growth predicted to slow to 7-year low


    The Hanoitimes - Vietnam would be among four economies hardest hit by the Covid-19 outbreak, behind Singapore, Thailand and Hong Kong (China).

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