Kantar Worldpanel - www.kantarworldpanel.com

Innovating for Growth

Innovation is a lever for brands to grow and our new publication analyses more than 1,800 new product launches to discover what successful product innovations have in common.

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Out of home, out of mind?

Out of home panel launched in Vietnam on 12 Dec 2018. A new panel using smartphone application allows us to measure regularly major convenient foods and beverages that Vietnamese individuals purchase for consumption away from home anytime, anywhere.

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The Dynamic World of E-Commerce in Asia

By 2025, Asia E-Commerce share within the FMCG industry is projected to reach 15% from 7.3% in 2017. What is the reason behind this rapid growth of e-commerce? Find out more at our webinar and white paper on 17 Oct 2018.

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Brand Footprint 2018

Explore Vietnam's most chosen brand owners and brands by sector in 2018.

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Inspiring Successful Decisions

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally

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Latest News

  • Kantar moves to single brand

    Kantar moves to single brand

    18/03/2019
    All Kantar's services and offerings will be delivered under the Kantar brand name.

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  • Fun Facts Corner: Vietnam beauty

    Fun Facts Corner: Vietnam beauty

    08/03/2019
    Capture your opportunities to win Vietnamese beauty lovers.

    Read more

  • FMCG Monitor Full Year 2018

    FMCG Monitor Full Year 2018

    27/02/2019
    A stronger year for modern trade with the evolution of both big & small, on & off retail formats.

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  • New report out: How at-home consumption is changing

    New report out: How at-home consumption is changing

    21/02/2019
    In our new report we found out why healthy snacking is on the up or how menus are getting simpler.

    Read more

  • Centennials at 21

    Centennials at 21

    18/02/2019
    Gen Zís growing influence on spending and brand loyalty.

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  • How to measure innovation success beyond sales?

    How to measure innovation success beyond sales?

    14/02/2019
    In our new publication "Innovating for Growth" we analysed more than 1,800 new product launches.

    Read more

In the media

  • 19/03/2019 - Think with Google

    How grocers should embrace online shopping


    The grocery category is on the precipice of major change. Today only 3% of U.S. grocery spending occurs online, but e-commerce penetration is projected to triple over the next 10 years.

    View article
  • 13/03/2019 - VOV Vietnam

    Ecommerce market size set to peak at $15 billion by 2020


    The booming ecommerce market in Vietnam is expected to beat the previous revenue forecast of $10 billion and reach $15 billion by 2020, a trade official has said.

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  • 12/03/2019 - Intellasia

    Two growth scenarios in 2019


    The Ministry of Planning an Investment (MPI) has released the report on the implementation of Resolution 01/NQ-CP and the socio-economic situation in February and the first two months of 2019.

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  • 06/03/2019 - Vietnamnet

    Japanese retailer MUJI to set foot in Vietnam


    After the landfall of AEON, Takashimaya, 7-Eleven, and FujiMart, Vietnamís retail market will welcome a new Japanese player called MUJI from Japan, which promises to heat up the race in this high-potential sector.

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  • 06/03/2019 - VnExpress International

    Vietnam is Nestlťís fastest-growing market in Asia


    Nestle South-East Asia posted solid growth last year underpinned by double-digit growth in Vietnam.

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  • 05/03/2019 - VOV Vietnam

    Mobile World doubles down on groceries business


    Retail giant Mobile World Investment Corporation has announced plans to invest VND1 trillion ($43.07 million) in Bach Hoa Xanh, its groceries business.

    View article

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