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FMCG Monitor Q1 2023: Tet shopping boosts FMCG growth

Vietnam's consumer market has experienced a significant boost in value during Q1 2023, driven by a surge in festive shopping and preparation for Tet 2023. Read more to discover which categories and channels drove the FMCG uplift in Q1 2023.

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Tet 2023: three festive FMCG shopping insights unveiled

Discover the latest insights on consumer behavior during the Vietnamese New year 2023, the biggest holiday of the year in Vietnam. In this report by Worldpanel Vietnam, dig deeper into the three festive shopping insights that can reshape your holiday marketing plans and help you engage consumers in meaningful ways in the next Tet seasons.

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5 key factors influencing Vietnam's FMCG market in 2023

Vietnam's consumer market is evolving rapidly, with new products being launched every hours, new market players and changing consumer tastes. Read more to explore the key trends that will shape the FMCG market in 2023.

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Beauty Trends in Asia 2022

Read the free report to uncover beauty shoppers’ behaviour in the age of inflation

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Kantar Report I Vietnam's Beverage Consumption 2022

Read our latest report about the key trends and demand segments in Vietnam's Beverage Consumption

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Latest News

  • FMCG Monitor Q1 2023: Tet shopping boosts FMCG growth

    FMCG Monitor Q1 2023: Tet shopping boosts FMCG growth

    27/04/2023
    Discover which categories and channels drive FMCG uplift in Q1 2023 and more.

    Read more

  • Tet 2023: three festive FMCG shopping insights unveiled

    Tet 2023: three festive FMCG shopping insights unveiled

    19/04/2023
    Uncover the latest insights on shopping & gifting behaviours during Lunar New Year 2023 in Vietnam.

    Read more

  • Asia Pulse Q4 2022: Asia maintains stable growth

    Asia Pulse Q4 2022: Asia maintains stable growth

    06/04/2023
    FMCG in Asia grew by 3.1%, maintaining a stable level vs. the same quarter last year.

    Read more

  • Ready, Steady, Shop Vol. 3 - Category Inflation

    Ready, Steady, Shop Vol. 3 - Category Inflation

    21/03/2023
    How is inflation impacting your category? Read more here.

    Read more

  • 5 key factors influencing Vietnam's FMCG market in 2023

    5 key factors influencing Vietnam's FMCG market in 2023

    27/02/2023
    How changing consumer behaviours and external factors will impact Vietnam’s FMCG market in 2023

    Read more

  • FMCG Monitor FY2022: Riding the inflation wave

    FMCG Monitor FY2022: Riding the inflation wave

    17/02/2023
    Overall FMCG growth was driven by rising average price and strong recovery of non-food categories.

    Read more

In the media

  • 20/12/2022 - Vietnam Plus

    Consumer product sales to increase by 7-9% during Tet


    Following two years of low sales during Tet (the Lunar New Year), things are expected to look up for the fast moving consumer goods industry this time around since the Vietnamese economy has recovered and consumers have a positive outlook on economic prospects, according to market research company Kantar Worldpanel Vietnam.

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  • 19/08/2022 - Vnexpress

    Food giants posts rising revenue from instant noodles


    Food giants in Vietnam have seen increasing revenues from instant noodles, taking advantage of a large and growing market.

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  • 11/07/2022 - Viet Nam News

    Brands urged to prepare for changes in VN’s consumer market


    A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.

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  • 04/05/2022 - Vnexpress

    Digital economy worth $53 bln in Q1


    Revenues from the digital economy are estimated at US$53 billion in the first quarter, according to the Ministry of Information and Communications.

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  • 02/05/2022 - Vnexpress

    Four-month inflation doubles


    Rising goods and service prices upped Vietnam’s Consumer Price Index (CPI) in the first four months by 2.1 percent, compared to 0.89 percent over the same period last year.

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  • 01/05/2022 - NhanDan

    Vietnam’s economic growth in 2022 projected to be stronger than previously expected


    Foreign investment funds have made optimistic projections about Vietnam’s economic recovery in 2022 and the steady growth of foreign investment inflow.

    View article

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