FMCG Monitor June 2020
FMCG Monitor is back! In this year's edition, the report will examine the impact of COVID-19 on Vietnamese purchasing behaviors in addition to a regular update of market growth, sector performance, hot categories and fast evolving retail landscape. Key highlights in June 2020 issues:
- COVID situation
Vietnam recently suffers increasing numbers of new cases and even some deaths with a potential next wave of COVID in early H2.
- Economic indicators
GDP slows down in the first half of 2020. Economic recovery remains challenging for the rest of the year with a revised GDP target of 3.8%.
- FMCG overview
An abnormal upsurge in FMCG spend for in-home consumption, mainly due to the impact of the outbreak.
- Hot categories
The majority of FMCG categories achieve good performance in H1 2020. “Pandemic” categories enjoy impressive growth.
- Retail landscape
Street shops still play a key role in generating spending, yet H&S and emerging channels are gaining in importance, especially during C-19 time.
Out-of-home spend recovers quickly after social distancing, yet still not returned to pre-COVID levels. Noticeably, COVID-19 has accelerated the growth of delivery services.
Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.
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