FMCG Monitor June 2020

FMCG Monitor is back! In this year's edition, the report will examine the impact of COVID-19 on Vietnamese purchasing behaviors in addition to a regular update of market growth, sector performance, hot categories and fast evolving retail landscape. Key highlights in June 2020 issues:

1. COVID situation

Vietnam recently suffers increasing numbers of new cases and even some deaths with a potential next wave of COVID in early H2.

2. Economic indicators

GDP slows down in the first half of 2020. Economic recovery remains challenging for the rest of the year with a revised GDP target of 3.8%.

3. FMCG overview

An abnormal upsurge in FMCG spend for in-home consumption, mainly due to the impact of the outbreak.

4. Hot categories

The majority of FMCG categories achieve good performance in H1 2020. “Pandemic” categories enjoy impressive growth.

5. Retail landscape

Street shops still play a key role in generating spending, yet H&S and emerging channels are gaining in importance, especially during C-19 time.

6. Spotlight

Out-of-home spend recovers quickly after social distancing, yet still not returned to pre-COVID levels. Noticeably, COVID-19 has accelerated the growth of delivery services.

Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.

Follow links on the right side of this page to download full reports and press releases in both English and Vietnamese.

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