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FMCG Monitor

FMCG Monitor Full Year 2020

03/03/2021

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FMCG Monitor Full Year 2020

Key market highlights:

  1. Economic indicators

With the positive figures in 2020, Vietnam economy is expected to further recover in 2021. In the first month of 2021 there was a strong uplift in domestic demand, export and import.  

  1. FMCG overview

FMCG for in-home consumption marked a remarkable year, hitting a robust growth in 2020 amid the pandemic, driven by the increase in volume consumption. Yet, in short-term, consumer demand on groceries is getting back to pre-pandemic level.

Packaged Foods is the most successful sector and is the main driver of the abnormal spike in FMCG market throughout the year of stay-at-home economy.

  1. Hot categories

Drinking yogurt with health benefits has been growing over the past few years, especially functional segment. The category growth continues in 2020 given the COVID-19 situation. With consumers’ increasing priority on health, drinking yogurt has potential to further grow in both consumer base and volume consumption.

  1. Retail landscape

2020 was a year of double-digit growth for almost all channels in terms of FMCG sales. Beside drug stores and pharmacy providing hygiene and disinfection products, channels that offer a wide range of categories including fresh foods have benefited from the increased consumer demand on essentials and basic needs.

  1. Spotlight: Share of Vietnamese’s wallet amid COVID-19

Consumers’ spending cut on out-of-home activities such as transportation, entertainment, holiday/travel and savings at the expenses of Food & Consumer Packaged Goods (CPG) is a common behavior of Vietnamese households in the context of the health crisis.

Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.

Follow links on the right side of this page to download full reports and press releases in both English and Vietnamese.

Don't hesitate to contact us if you have any questions!

Get in touch

Fabrice Carrasco

Managing Director, Vietnam & Philippines | Asia Strategic Projects Director

 

+84-28 3930 6631

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