Kantar Worldpanel - www.kantarworldpanel.com

Grocery Market Share Ireland - Tesco Puts in a Record Performance in Ireland

06/02/2012

The latest grocery market figures from Kantar Worldpanel in Ireland, published today for the 12 weeks ending 22 January 2012, show a significant fall in growth to just 0.2%. This is down from the 1.0% posted following a strong Christmas trading period. However, Tesco outperformed the market posting its highest ever share.

David Berry, Commercial Director at Kantar Worldpanel, explains: “Tesco is setting the pace among the big three grocery retailers in Ireland, posting growth of 2.8% and lifting its share from 27.5% a year ago to 28.2% now. This record high, which has been driven by the opening of new stores, is particularly pleasing for the retailer considering its recent drop in share of the British market. Customers now have more opportunities to shop with the company and this has helped the growth of Tesco’s share in the market.”

Dunnes and SuperValu both continue to perform ahead of the market, seeing a slight increase in share to 23.4% and 20.1% respectively.

David continues: “Elsewhere, Aldi continues to post the highest growth rate among all retailers with sales growth of 26.2%. This is the 15th consecutive period that Aldi has grown by more than 20% showing that shoppers remain convinced by its good value offerings.”

The gap between market growth and the 3.3% food inflation rate indicates that shoppers are continuing to cut back.

David explains: “Consumers are managing their budgets by shopping more frequently but buying less per trip. The cost of the average shopping basket is now down to just €23.61 from €24.78 for the same period last year.”

An update on inflation

Grocery inflation is at 3.3% for the 12 week ending period 22 January 2012, down from 3.4% in the previous period.

Grocery Market Share Ireland - Tesco Puts in a Record Performance in Ireland

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